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NEW IN

SK-II CEO Sue Kyung Lee on World PITERA™ Day, the new campaign and more

SK-II CEO Sue Kyung Lee on World PITERA™ Day, the new campaign and more

Into the thick of it

Redzhanna Jazmin|05.08.2022
SK-II
How to switch on your aura for the eyes with SK-II’s revolutionary GenOptics Under Eye Circle

How to switch on your aura for the eyes with SK-II’s revolutionary GenOptics Under Eye Circle

See eye care in a brighter light

Adelina Tan|21.06.2022
SK-II
SK-II’s latest ‘PITERA™ and Me’ video reveals TWICE Mina’s  unbelievable skin transformation

SK-II’s latest ‘PITERA™ and Me’ video reveals TWICE Mina’s unbelievable skin transformation

Redzhanna Jazmin|23.05.2022
SK-II
TWICE’s MINA is SK-II’s Next Generation Brand Ambassador—watch her open up as she embarks on her #PITERAandMe Journey

TWICE’s MINA is SK-II’s Next Generation Brand Ambassador—watch her open up as she embarks on her #PITERAandMe Journey

#PITERAandMe

Redzhanna Jazmin|14.03.2022
SK-II
BURO Beauty Stash: Age backwards and erase dark spots with February’s launches

BURO Beauty Stash: Age backwards and erase dark spots with February’s launches

Skincare madness

Redzhanna Jazmin|23.02.2022
SK-II
17 Indulgent holiday beauty gift sets to pick up ASAP

17 Indulgent holiday beauty gift sets to pick up ASAP

Redzhanna Jazmin|24.11.2021
SK-II
When Legends Meet: SK-II and Andy Warhol Drop the Collection of the Year

When Legends Meet: SK-II and Andy Warhol Drop the Collection of the Year

Adelina Tan|06.11.2021
SK-II
Tang Wei redefines beauty in SK-II’s latest docu-series #MyPITERAStory

Tang Wei redefines beauty in SK-II’s latest docu-series #MyPITERAStory

Redzhanna Jazmin|06.09.2021
SK-II
Can good skincare rewind the effects of time? Let SK-II’s #MyPITERAStory show you how

Can good skincare rewind the effects of time? Let SK-II’s #MyPITERAStory show you how

Redzhanna Jazmin|21.08.2021
SK-II
Do’s and Don’ts: How to layer and order your day and night skincare routine

Do’s and Don’ts: How to layer and order your day and night skincare routine

Redzhanna Jazmin|03.06.2021
SK-II

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