SK-II CEO Sue Kyung Lee on World PITERA™ Day, the new campaign and more

Into the thick of it

SK-II’s latest ‘PITERA™ and Me’ video reveals TWICE Mina’s unbelievable skin transformation

TWICE’s MINA is SK-II’s Next Generation Brand Ambassador—watch her open up as she embarks on her #PITERAandMe Journey

#PITERAandMe

BURO Beauty Stash: Age backwards and erase dark spots with February’s launches

Skincare madness

When Legends Meet: SK-II and Andy Warhol Drop the Collection of the Year

Tang Wei redefines beauty in SK-II’s latest docu-series #MyPITERAStory

Can good skincare rewind the effects of time? Let SK-II’s #MyPITERAStory show you how

Do’s and Don’ts: How to layer and order your day and night skincare routine

Holiday must-haves: The new SK-II PITERA™ Essence Street Art Limited Edition bottle is a bold, edgy rendition of our cult-favourite essence

Self-care 101: The skincare routine you need for that post-lockdown glow up with SK-II