10 K-pop idols who are now ambassadors for luxury brands in 2023
Dominating the fashion sphere
Month after month, the news of Korean stars being appointed as the faces of luxury brands keep popping up. Coming from this side of the world, it’s refreshing to see more fashion houses featuring Korean celebrities and Asian faces to front their campaigns—illustrating how influential the Hallyu wave is on a global scale. While we anticipate more similar news in the coming months, here are 10 K-pop idols who have been announced as new brand ambassadors this year alone.
Jung Kook of BTS
View this post on Instagram
It’s the headline so many saw coming. After months of speculation and much teasing by the label on Twitterverse, the youngest member of the South Korean chart-toppers is named as the latest face of Calvin Klein Jeans and Calvin Klein Underwear, following his bandmates’ footsteps in becoming global fashion brand ambassadors. The pop sensation makes his debut in a series of seductive photographs by Korea-based creative Park Jong Ha, wearing the brand’s Spring 2023 offerings such as the ‘90s Straight Denim and Body Jeans and Oversized Denim Jacket.
Of his appointment, he says, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way.” Shop his looks here.
J-Hope of BTS
View this post on Instagram
Ahead of his musical collaboration with American rapper J-Cole, J-Hope was recently appointed as the global ambassador for Louis Vuitton. “He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction,” says the French fashion house. This is not the rapper’s first partnership with Louis Vuitton; in 2021, BTS was named brand ambassador, and at the 2022 Grammy Awards, J-Hope donned an all-white suit with matching sneakers.
Kim Se-Jeong
View this post on Instagram
With over nine million Instagram followers, Kim, who gained notoriety through Mnet’s Produce 101 show, is the perfect choice to encapsulate the spirit and authenticity of Longchamp. “Not only is she an exceptionally talented performer, but her joy and energy make her great to be around.” says creative director Sophie Delafontaine. The award-winning actress fronted the label’s SS23 campaign in bright hues and prints, as well as wearing the unmistakable Box-Trot bag in natural canvas and leather silhouette.
Jimin of BTS
View this post on Instagram
Despite the group’s semi-hiatus, Jimin was recently chosen as Tiffany & Co.’s new ambassador and his first campaign for the luxury jeweller will debut later this year. Prior to that, Jimin was also signed as Dior’s newest global ambassador—joining the likes of Blackpink’s Jisoo and Exo’s Sehun. While it’s not Jimin’s first time working with the French fashion house, it was a first for him to attend the Dior Men’s AW23 Collection during Paris Fashion Week alongside bandmate J-Hope.
Suga of BTS
View this post on Instagram
Suga’s appointment as Valentino’s new representative clearly shows that the lad’s reign of dominance is unstoppable. Creative director Pierpaolo Piccioli noted that the rapper perfectly matches the spirit of the brand—joining Hollywood star Zendaya, supermodel Naomi Campbell and seven-time Formula One champion Lewis Hamilton as DI.VA ambassadors. Suga recently starred in a new campaign for Maison Valentino Essentials, an initiative that seeks to reinvent the men’s wardrobe.
Taeyang of Bigbang
View this post on Instagram
Following his recent comeback with BTS’s Jimin, Taeyang has now been appointed as the global brand ambassador for Givenchy. The BigBang member is a music pioneer who pushes the envelope in expressing his style, which is in line with Givenchy’s aesthetic, says Creative Director Matthew Williams. In the past, Givenchy has worked with K-pop idols like the girl group Aespa, but Taeyang is the first Korean male artist to represent the French fashion house.
Jackson Wang
View this post on Instagram
Jackson Wang is no stranger to the high-end scene, having worked with brands like Cartier and Fendi. This month, the Hong Kong rapper was officially introduced as Louis Vuitton’s global ambassador, following his appearance at Maison’s menswear show in Paris. Wang, who used to be in the K-pop group GOT7, will be the face of Louis Vuitton alongside stars such as Ho-Yeon Jung and Deepika Padukone.
Hyein of NewJeans
View this post on Instagram
Although Hyein made her debut with the girl group NewJeans just last year, she is only going up—especially now that she has been named a Louis Vuitton ambassador. Although she’s 14 years old, it is easy to see how she can effortlessly stand out in Nicolas Ghesquière’s avant-garde collection, given her distinct charisma.
Danielle of NewJeans
View this post on Instagram
In early January, fellow NewJeans member Danielle was revealed to be the global ambassador for Burberry. As seen on Instagram, the Korean-Australian singer sports outfits from the British luxury fashion brand’s SS23 collection while holding the sophisticated Frances bag. The 17-year-old singer will become the second Korean woman to represent Burberry, following renowned actress Jun Ji-Hyun.
Yujin of IVE
View this post on Instagram
The Fendi family expands as they welcome Yujin from IVE. The leader of the girl group is thrilled to join Lee Min-Ho, Song Hye-Kyo, and Zico as Korean ambassadors of the Italian luxury fashion house. Yujin made her Fendi campaign debut with the Peekaboo ISeeU and Baguette bags, as seen on her Instagram page.
For more fashion stories, click here.
| SHARE THE STORY | |
| Explore More |
