7 Korean watch ambassadors you should know
Taking over the world by storm
From K-pop to K-dramas and films, the South Korean entertainment industry continues to capture and fascinate its audience, and the luxury watch business is no exception. Riding the Hallyu wave, some of the world’s most prestigious luxury watch brands have joined forces with Korea’s most prominent celebrities to constantly widen their reach. Keep reading to discover which seven Korean celebrities have been appointed as ambassadors for these famous watch labels.
Danielle of NewJeans
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NewJeans continues to assert their dominance in the luxury world—despite their ongoing battle in the music sphere—with member Danielle joining the ranks of George Clooney and Nicole Kidman as the brand ambassador of Omega. Making her debut in a series of spellbinding photographs, the 19-year-old singer sports a Constellation watch in stainless steel and 18K Moonshine Gold. “For me, Omega is the most beautiful symbol of time. Their watches are so precise, but also colourful and radiant. They allow me to be myself and express my style in so many different ways. It’s amazing to be part of this brand and join a family with so many other inspiring names,” she says in a statement.
Ji Chang-Wook
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Ji Chang-Wook reached a significant milestone in 2023 by being named Rado’s ambassador. “His exceptional talent, style, and charisma make him the perfect choice to represent Rado,” says the Swiss watchmaker in a statement. Best known for his roles in television shows such as Healer, Empress Ki and The K2, the Korean actor will be the face of the all-new Captain Cook High-Tech Ceramic Skeleton watches, which combine classic details with a modern flair. Ji join the ranks of Hrithik Roshan and Jin Chen in representing the Swiss brand.
Suzy Bae
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Following in the footsteps of Korean actor Jung Woo-Sung, Suzy Bae is the latest Longines Ambassador of Elegance. The beauty rose quickly after making her musical debut as a member of the girl group Miss A, and subsequently began hosting events and landing major roles on both the small and big screens. In addition to producing music, Suzy is passionate about supporting deserving causes, proving that she’s worthy of a place in the Longines family. With more than 18 million Instagram followers, the relationship between Suzy and Longines is undeniably captivating to watch enthusiasts all over the world.
Kim Woo-Bin
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Despite a four-year hiatus from the entertainment industry, Kim Woo-Bin, a well-known model turned actor, continues to find success, including being named the brand ambassador of Jaeger-LeCoultre in 2021. The Korean actor explains in an interview that he has long been fascinated by the Maison’s history and its art of watchmaking. He also added that it was an honour for him to be one of the ambassadors beside huge names such as Anya Taylor-Joy, Amanda Seyfried and Jackson Yee.
Han So-Hee
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Since starring in the K-drama Nevertheless and The World of the Married, Han So-Hee has proven to be a force to be reckoned with. Her passion for her craft impressed Omega, which led to her appointment as the newest ambassador of the luxury watch house. Omega President and CEO Raynald Aeschlimann claims that she embodies many of the fine qualities that the luxury brand values. Along with fellow Korean actor Hyun Bin, the Korean actress joins an impressive list of female ambassadors, such as Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Kaia Gerber.
Kim Soo-Hyun
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No stranger to the entertainment industry in Korea, actor Kim Soo-Hyun is one of the highest-paid actors and has been named an ambassador for Mido since 2020. The Korean heart-throb’s perseverance and aspiration to be an outstanding actor, according to the Swiss watchmaker, has inspired them to strive for the highest level of performance in watchmaking.
Wi Ha-Joon
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Together with Ryan Gosling, Patrick Dempsey and Naomi Osaka, actor Wi Ha-Joon is the TAG Heuer brand ambassador in South Korea. Ha-Joon, who co-starred in the Primetime Emmy Award-winning Netflix series Squid Game, inspired the luxury watch brand never to cease seeking out the pinnacle of luxury. His charisma, sense of taste, and equally admirable charity work are a constant inspiration to the Swiss luxury watchmaker. He previously made an appearance for TAG Heuer’s Next Generation collection, featuring the sleek Calibre E4.
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