Watch Strap Brands You Should Know to Elevate Your Wrist Game

Have we been taking watch straps for granted? The hullabaloo surrounding the Audemars Piguet and Swatch’s Royal Pop pocket watches seems to point in that direction. It is no secret that a strap is a function-critical component that makes travelling with time possible. A good strap does that while guaranteeing comfort and practicality that make daily routines seamless. More than that, it is a representation of oneself. Sure, switching up your style with watches is one way to express yourself, but those in the early phase of their collector’s life often find the story on their wrists stays the same. Watch straps let them flip the script at their pace. These brands understand the assignment and give the fans what they want.

BONETTO CINTURINI

Bringing the world-renowned Italian craftsmanship to the table, Bonetto Cinturini promises products that go beyond functionality. Its straps are the result of blends, techniques, and materials perfected over nearly half a century. The brand’s NBR-based rubber straps and bracelets, in particular, are beloved by the watch community. Not only are they resistant to abrasion, distortion, and heat, but they are also toxic-free. What this means is you can put the straps on without worrying that they might irritate your skin.

DELUGS

What began as an online retailer has become one of the most recognisable names in the watch scene. Born out of love for leathercrafting and mechanical timepieces, Delugs has gained a huge following since its inception in 2018. Its dedication to supplying watch fans with quality accessories has led to the introduction of top-tier straps in a variety of leather types. Those include Babele, Pueblo, and Russian Hatch Grain. Not stopping there, the Singaporean brand has also ventured into watch-specific and rubber straps in recent years.

NOMAD WATCH WORKS

Here’s another Singaporean enterprise that’s taking the world by storm with its creations. Established in 2018, Nomad Watch Works is widely known as a NATO-strap specialist. Its original take on the classic style allows the wearer to get more out of their purchases than durability. That said, the brand is no one-trick pony. The growing demand has pushed it out of its comfort zone, prompting it to branch out into leather, rubber, and fabric options. The myriad of offerings are categorised: Nomad Edition, Nomad Sports, and Nomad Atelier.

STRAPSCO

Quality straps more often than not come with a hefty price tag. That is why StrapsCo has become the go-to brand for those looking for something that is more wallet-friendly. Providing watch bands at an accessible price point, this family-run company has successfully filled the gap in the market since 2012. Its extensive catalogue ranges from leather and rubber to sailcloth and nylon. Extending its reach to different demographics, the brand also dabbles in smartwatch bands on top of its in-house premium line, Dassari.

WRISTBUDDYS

Wristbuddys is no stranger to the world of watches. The Swedish label has been on an upward trajectory, amassing over 100,000 followers on Instagram, since its founding in 2020. Its pursuit of excellence has pushed it to continuously refine its designs and explore new materials like refined leather. That said, the rubber straps remain its signature style. The brand’s proprietary Vertech straps are especially noteworthy. They ensure comfort in the face of shifting elements and boast a structured and modern surface pattern.