9 Malaysian Makeup Brands To Shop for Your Next Full Face
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Our local beauty scene is growing strong, so we’ve rounded up our favourite made-in-Malaysia makeup brands to add to your collection.
We’ve already rounded up our favourite made-in-Malaysia skincare and wellness brands, but there’s one category we’ve yet to touch base on: Makeup.
Indeed, we’ve got the low-down on Malaysia’s hottest makeup brands—from colourful, pigment-heavy liners to innovative multitaskers, here are the local makeup brands we’ve been adding to our cart:
CHUCK’S MAKEUP
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Jane Chuck’s beauty brainchild has finally expanded into makeup, and it’s everything we could have wished for. The stunning lineup includes lippies, blushers, and eyeshadow sticks, each designed to accompany your on-the-go lifestyle. They are all multipurpose, blending effortlessly with fingers, brushes, or cushions—whatever floats your boat!
VELVET VANITY
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Launched in 2016, Velvet Vanity has earned its cult-favourite status among Malaysians. With an impressive roster of products that have been created with 100 per cent vegan and cruelty-free formulations, you’ll find everything you could possibly need in its lineup. Our personal picks include the bestselling Peptide Glo lip oil and Long Lift Lashes Mascara.
KITTIE YIYI BEAUTY
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READ: Kittie Yiyi on expanding her empire to the beauty business
Founded by it-girl and entrepreneur Kittie Yiyi, this beauty brand is every part a reflection of its founder’s bright and bubbly signature style. Its BURO Beauty Empties-approved roster currently includes a range of vibrant, highly-pigmented eyeliner pens (PSST: You can read our full review here), buttery eyeshadows, cheruby blushers, and long-lasting lippies.
STRANGEROUS.CO
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Strangerous is the vegan and cruelty-free creation of makeup artist Afie Rohim. The brand currently has two products stocked: The Mata-Mata Liners and In Your Dreams And Your Nightmares Eyeshadow Palettes. The water-activated eyeliner palettes boast nine highly pigmented shades that are easy to use and get creative with, and the eyeshadow palettes offer a wide range of shades in stunning finishes.
KAMELIA COSMETICS
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For those on the lookout for more whimsy, Kamelia Cosmetics could be the one. The mermaid-inspired makeup brand was founded by Kamelia Nisha, who set out to create high-performance makeup with cute packaging and an affordable price point. From blush essentials to lip products, you’ll find everything you need for your everyday beat.
THE LIPS CARPENTER
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TK BY TYRA
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Founded by influencer Tyra Kamaruzzaman, TK by Tyra does it all! From fluffy, feathery mascara formulations to buttery blushers and, most recently, the multitasking Lip Kitty lip duo, the brand is far more than just its adorable packaging.
SO.LEK COSMETICS
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So.Lek Cosmetics is a halal-certified beauty brand founded by Dahlia Nadirah, created to celebrate Malaysian heritage while catering to beauty enthusiasts who don’t want to break the bank. Each product in the brand’s lineup takes its name from our culture, be it local fruits or musical instruments, and its bestsellers span halal nail polishes to luxurious lipsticks.
MUCH BEAUTY BY NABILA HUDA
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Much Beauty is Nabila Huda’s answer to the industry’s overconsumption. Driven by the motto that “less is much“, or rather that doing less gives you much more, the brand aims to simplify your routine. Currently, the Much lineup includes the Velvety Lip Matte in four shades—a fitting debut product that makes a statement with minimal effort.
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