If you’re looking for new ways to #SupportLocal, we’ve got you covered. These made-in-Malaysia skincare brands are your new routine essentials.
Malaysia’s beauty scene has all but exploded in the last few years, and the hype has paved the way for plenty of new names to emerge. Whether you’re shopping for gifts or you’re just looking to support your local businesses, we’ve rounded up a definitive list of all the local skincare brands you need to know. From tried-and-true classics like Chuck’s and Lumi Beauty to newcomers Ai Beauty co and Chandra Skin, find our full edit below:
Lumi Beauty
View this post on Instagram
Also known as the brainchild of local influencer Chryseis Tan, Lumi Beauty offers natural formulations that don’t skimp on efficacy. As the brand puts it: “Each product is thoughtfully made to leave your skin looking good, feeling good, and smelling good”.
BURO’s Pick: Lumi Beauty Vitamin Glow Super Serum
Chuck’s
View this post on Instagram
Founded by local it-girl Jane Chuck, this brand has been on the tip of every Malaysian’s tongue since its launch. While the line-up is currently limited to sheet masks, a honey cream, and sunscreen, the brand is set for global expansion.
BURO’s Pick: Chuck’s Very Important Sunscreen
Handmade Heroes
View this post on Instagram
READ: The “New Normal” in the local beauty scene: Cai Jin of Handmade Heroes
This vegan and cruelty-free local brand (though it is now based in Singapore) champions completely natural formulations to bring you products that you can rely on.
BURO’s Pick: The Ultimate Bakuchiol Booster Oil
Paloma
View this post on Instagram
Established in 2023 by trio Li Tim Koh, Sheryl Oon, and Howie Lee, Paloma is a skincare label crafted around Southeast Asian heritage. Each of the formulations in the line harnesses local superfruits, superfoods, and medicinal herbs. Better yet, the brand also employs an in-house Medical Scientist (PhD) to ensure that each product strikes the perfect balance of sensoriality and efficacy.
BURO’s Pick: Paloma’s 24/7 Face Hydrator
Ai Beauty Co
View this post on Instagram
READ: The Business of Beauty: Alicia Tan Dishes on Her New Beauty Brand, Ài Skincare
Alicia Tan has built her platform on her extensive skincare expertise, so her latest venture with Ai Beauty Co is only a natural progression. The first product under the label is the Heartlight Sunscreen—a lightweight, gentle formulation with SPF50+ PA++++ protection that is made for all skin types and tones.
BURO’s Pick: Ai Skincare Heartlight Sunscreen SPF50+ PA++++
Chandra Skin
View this post on Instagram
Launched by our very own cover star, Gajen Chandra, this eponymous beauty label is a treat for the lips. The Dewy Lip Butter is infused with squalene for deep hydration and comes tinted in multiple shades for a range of skin tones.
BURO’s Pick: Chandra Skin Dewy Lip Butter
The Mineraw
View this post on Instagram
After a brief hiatus, The Mineraw has officially made a comeback. Now under new leadership by CEO Brandon Pole and CCO Samantha Yap, this skincare brand champions a minimalist, fuss-free lineup of personal care products. Currently, the lineup includes The Glow Serum Face Oil, The Toner balance, and The Mineraw Gua Sha Stone.
BURO’s Pick: The Glow Serum Face Oil
Clef Skincare
View this post on Instagram
All of the ingredients used in Clef Skincare products have two criteria to meet: Clean and effective (hence, the name, Clef). The local brand hopes to uproot—not just treat—skin issues with high-quality, multifunctional products.
BURO’s Pick: Clef Skincare Copper Peptide Mask
Cuura
View this post on Instagram
Founded by Sarah Shah Nor, whose other business ventures include modest fashion house Modvier, Cuura is a halal skincare brand that prides itself on its 100 per cent vegan formulations. Handmade locally and sourced with sustainability in mind, this lineup of high-quality products is as kind to the environment as it is to your skin—and it’s available at The Exchange TRX!
PSST: They also offer facials! Book here.
BURO’s Pick: Brightening Sunscreen SPF50 PA+++
Confidence Cosmetics
View this post on Instagram
Founded by influencer Yana Alyahya, Confidence Cosmetics aims to help you feel great in your own skin. From skin-soothing skincare essentials to brightening tonics, they have everything you need for a great skin day.
BURO’s Pick: Confidence Cosmetics Plump & Calm Day Moisturiser with SPF 50+
Callie Xosome
READ: Kelly Teoh on Callie’s shift from medical face masks to skincare
Founded by Kelly Teoh, Callie began as a medical facial mask producer and (expectedly) blew up during the global COVID-19 pandemic. However, the brand has recently diversified its offerings, expanding into the skincare game with its Xosome range. The range draws its name from its star ingredient, exosomes, which are nano-sized regenerative bubbles containing proteins, growth factor lipids and nucleic acids. They work to promote tissue healing and regeneration at the cellular level whilst also regulating immune responses for added skin health.
BURO’s Pick: High Purity Exosome Serum
Putryana
View this post on Instagram
This husband-and-wife-founded skincare brand credits “neurocosmetic” technology as the basis of its products. Essentially, this idea is that the product induces a neurogenic response in the body to evoke feelings of calm and joy. The brand’s seven-product lineup includes the Clarifying Gel, Clarifying Toner, Clarifying Lotion, Ultra Moist, Day Shield (UV SPF 50), Revitalising Serum and Essential Aromatics Face Oil.
BURO’s Pick: Putryana Essential Aromatics Face Oil
Yello Skincare
View this post on Instagram
This brand was established in 2016 after its co-founder discovered the skincare wonders of root turmeric (hence, the name: Yello). You’ll find this ingredient in every product, and your skin will thank you for it.
BURO’s Pick: Yello Skincare Snowmeric Hydra-Boost Brightening Serum
Kayman Beauty
View this post on Instagram
Founded in 2017, this local brand’s mission is to provide high-quality products for all skin types and tones. Better yet, they are completely cruelty-free.
BURO’s Pick: Kayman Beauty HyaluMelon Mist Toner
Olumes
View this post on Instagram
READ: Olumes founder Aerin Gabor on the brand’s Bornean roots and its top-secret ingredient
This Bornean-based local brand places the native Kalalit extract at its core—also known as Sappanwood, the botanical extract is championed for its natural healing properties by the Kadazan-Dusun people. Further, the brand’s line-up is entirely fragrance-free, making it suitable for sensitive skin.
BURO’s Pick: Olumes The Refining Lotion
Meizlab
View this post on Instagram
If you covet natural ingredients in your skincare routine and your skin is on the sensitive side, Meizlab might have the lineup for you. Founded in 2015, each product is handmade with botanicals, with each recipe having been tested by its founder to ensure its safety and efficacy.
BURO’s Pick: The Meizlab Luxe Natural Facial Oil
JardinPeau
This brand is among the more unconventional of Malaysia’s skincare offerings. Believe it or not, the hero ingredient infused in each of JardinPeau’s formulations isn’t hyaluronic acid or vitamin C—it’s salmon DNA. You read that right! Salmon DNA powers these anti-ageing products, rejuvenating and transforming the skin.
BURO’s Pick: JardinPeau Salmon DNA 5-in-1 Advanced Multi-Essential Spray
Skinmade
View this post on Instagram
BURO’s Pick: Skinmade Skin Boost Broad-Spectrum + Blue Light Sunscreen SPF50+ PA++++
Find more #SupportLocal stories like this here.
| SHARE THE STORY | |
| Explore More |
