Malaysia’s beauty scene has all but exploded in the last few years, and the hype has paved the way for plenty of new names to emerge. Whether you’re shopping for gifts or you’re just looking to support your local businesses, we’ve got you covered.
From all-natural ingredients to lab-tested efficacies, here are our picks for local favourites:
Chuck’s
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Founded by local it-girlJane Chuck, this brand has been on the tip of every Malaysian’s tongue since its launch. While the line-up is currently limited to sheet masks, a honey cream, and sunscreen, the brand is set for global expansion.
BURO’s Pick: Chuck’s Very Important Sunscreen
Clef Skincare
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All of the ingredients used in Clef Skincare products have two criteria to meet: Clean and effective (hence, the name, Clef). The local brand hopes to uproot—not just treat—skin issues with high quality, multifunctional products.
BURO’s Pick:Clef Skincare Copper Peptide Mask
Lumi Beauty
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Also known as the brainchild of local influencerChryseis Tan, Lumi Beauty offers natural formulations that don’t skimp on efficacy. As the brand puts it: “Each product is thoughtfully made to leave your skin looking good, feeling good, and smelling good”.
BURO’s Pick:Lumi Beauty Vitamin Glow Super Serum
Glow Gen
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READ: The business of beauty: Glow Gen’s founders on why their products are made in Malaysia
This Australian-Malaysian brand launched recently, and it’s one to watch. With an ever-growing product lineup, you can rely on them for gentle, effective skincare that doesn’t break the bank (or your skin barrier!).
BURO’s Pick: Balancing and Perfecting Serum
Putryana
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This husband-and-wife-founded skincare brand was launched in late July, touting “neurocosmetic” technology as the basis of its products. Essentially, this idea is that the product induces a neurogenic response in the body to evoke feelings of calm and joy. The brand’s seven-product lineup includes the Clarifying Gel, Clarifying Toner, Clarifying Lotion, Ultra Moist, Day Shield (UV SPF 50), Revitalising Serum and Essential Aromatics Face Oil.
Cuura
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Founded by Sarah Shah Nor, whose other business ventures include modest fashion house Modvier, Cuura is a halal skincare brand that prides itself on its 100 per cent vegan formulations. Handmade locally and sourced with sustainability in mind, this lineup of high-quality products is as kind to the environment as it is to your skin.
PSST: They also offer facials! Book here.
BURO’s Pick: Brightening Sunscreen SPF50 PA+++
Alluskin
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Founded in 2019 by Dr. Nurul A’in binti Sa’ari (a former medical doctor), Alluskin strives to provide effective, powerful, yet gentle products to the Malaysian Market.
BURO’s Pick: Alluskin Barrier Cream
Yello Skincare
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This brand was established in 2016 after its co-founder discovered the skincare wonders of root turmeric (hence, the name: Yello). You’ll find this ingredient in every product, and your skin will thank you for it.
BURO’s Pick:Yello Skincare Snowmeric Hydra-Boost Brightening Serum
Handmade Heroes
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READ: The “New Normal” in the local beauty scene: Cai Jin of Handmade Heroes
This vegan and cruelty-free local brand (though it is now based in Singapore) champions completely natural formulations to bring you products that you can rely on.
BURO’s Pick:The Ultimate Bakuchiol Booster Oil
The Mineraw
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The Mineraw aims to provide skincare that is easy to use and easy to understand—it’s in the name (Mineraw = minerals + raw). If you’re into natural formulations, this is the brand for you!
BURO’s Pick:The Mineraw Refresh Face Cleanser
The Speak Collective
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Founded to cater to acne- and eczema-prone skin, The Speak Collective believes that every person deserves gentle, plant-based skincare thatworks.
BURO’s Pick: The Speak Collective Rosehip + Carrot Facial Oil
Khlean Beauty
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Powered by plant-based ingredients, this vegan and cruelty-free skincare brand is dedicated to keeping your lips juicy and guilt-free.
BURO’s Pick: Original Goodness Lip Balm
Kayman Beauty
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Founded in 2017, this local brand’s mission is to provide high-quality products for all skin types and tones. Better yet, they are completely cruelty-free.
BURO’s Pick: Kayman Beauty HyaluMelon Mist Toner
À La Carte Skincare
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If you’re looking for customisable skincare that caters to your specific needs, look no further. Apart from providing effective, no-BS formulations, À La Carte Skincare is formulated for the humid Malaysian climate, so you can treat your skin issues without fear of becoming a sticky mess.
BURO’S Pick:À La Carte 10% Niacinamide 30ML
Olumes
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READ: Olumes founder Aerin Gabor on the brand’s Bornean roots and its top-secret ingredient
This Bornean-based local brand places the native Kalalit extract at its core—also known as Sappanwood, the botanical extract is championed for its natural healing properties by the Kadazan-Dusun people. Further, the brand’s line-up is entirely fragrance-free, making it suitable for sensitive skin.
BURO’s Pick:Olumes The Refining Lotion
Meizlab
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If you covet natural ingredients in your skincare routine and your skin is on the sensitive side, Meizlab might have the line-up for you. Founded in 2015, each product is handmade with botanicals, with each recipe having been tested by its founder to ensure its safety and efficacy.
BURO’s Pick:The Meizlab Luxe Natural Facial Oil
Lavent
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If you’re looking for skincare that is suitable for the whole family, Lavent has you covered. This local brand is another option for those of you looking for skincare products withau naturelphilosophies, sourcing their lab-tested formulations from the earth itself.
BURO’s Pick:Lavent Allure Cleansing Oil
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