This is why Signiel Seoul is the epitome of luxury in South Korea

The height of luxury


By Marissa Chin

This is why Signiel Seoul is the epitome of luxury in South Korea

Gangnam—the land of glitz, glamour and the very best of Seoul opulence. Located atop the 1,821-foot Lotte World Tower and looming over the dazzling city skyline and busy streets, Signiel Seoul literally represents the height of luxury in South Korea


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Opened in 2017, the hotel is the first under the Signiel brand, whose name comprises the words ‘signature’ and ‘Lotte’. Since then, it has quickly become a landmark in the world of luxury hotels, winning the Grand Prix of the Best Hotel in the World at the 2022 Villegiature Awards and Best Hotel in Asia by Condé Nast Traveler for three consecutive years. 

Taking up the 76th to 101st floor of Korea’s tallest building and premier landmark, Signiel Seoul boasts world-class facilities, unrivalled prestige and, of course, a breathtaking panoramic view of the city. The award-winning luxury hotel has a total of 235 rooms on offer which have been graced by several high-profile celebrities such as Tom Cruise and David Beckham. 

In July, we had the pleasure of checking in at the magnificent Signiel Seoul to experience the grandeur for ourselves. We were welcomed warmly by Vision Cho, the Marketing Manager of the premier hotel, who took us on an intimate tour around Signiel Seoul’s luxurious rooms and facilities. 

Ahead, take a peak into the high life at Seoul’s grandest hotel (and give yourself the ultimate splurge for your next visit to the city!).



Ranging from 59 to 73 square metres, the Deluxe Suite Room is perfect for those looking for a spacious and simple (well, as simple as Signiel Seoul can get) space to relax. All 27 of these rooms boast a stunning view of Seoul—guests usually have a choice between the Han River or City view—from its wide windows that also extends to the bathroom.

The suite separates the living area and office from the bedroom and mostly uses earthy tones, not only making it conducive for unwinding but for extra privacy too. As an added luxury, all bathrooms are also equipped with a Dyson hairdryer



Upping the ante is the Premier Suite. The accommodation is slightly bigger than the Deluxe Suite Room, taking up approximately 68 to 87 square metres. Having stayed in this room during our trip to Seoul, we thoroughly enjoyed the pastel-purple abode thanks to its wide and airy living area, cushy furnishings and plush beds. With 11 of these rooms on offer, the Premier Suite strikes a nice balance between quiet glamour and classy comfort.



As the famous saying goes, “When in Rome, do as the Romans do.” If you’re curious about what it’s like to stay in traditional Korean housing, this is the one you have to pick! The Korean Suite recreates the look and feel of a hanok (a Korean traditional house) whilst still imbuing it with the signature Signeil Seoul touch. The 85-square-metre stay flawlessly blends traditional sumptuousness and modern sophistication. With heated flooring, calligraphy-inspired paintings all around and a wooden bath, it’s no wonder why the Korean Suite is constantly in high demand, what with there being only one room available in the entire hotel. 



Located on the 99th floor, the Presidential Suite in Signiel Seoul literally brings you to new heights of unprecedented luxury and exclusivity. Spanning 143 square metres, you will be immediately greeted with an incredible panoramic view of Seoul which can be seen from every corner of the suite. From the white marbled flooring and airy living room to the stunning bathroom fixtures, you will feel like absolute royalty—which is what previous celebrity guest David Beckham enjoyed when he stayed at this indulgent expanse. 



Apart from its world-class rooms, Signiel Seoul is also known as a gourmet hotel as it is the only Korean luxury hotel to hold one Michelin Star for two different restaurants at the same time from 2019 to 2021. Notably, Stay holds the record as the first Michelin-starred restaurant in South Korea and is helmed by Yannick Alléno, who is himself, a three Michelin star chef. If you’re a foodie looking for an unforgettable gastronomic experience, Stay offers creative and refined French cuisine. 


Signiel Seoul

Address: 300 Olympic-ro, Songpa-gu, Seoul, South Korea

Contact: +82 2-3213-1000

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