BURO Spotlights: Inside the launch party of Tiffany & Co.’s revamped flagship store, The Landmark
Major glitz & glamour
An icon of New York City, the Tiffany & Co. store on Fifth Avenue has always been a tourist destination for travellers and locals alike. Originally launched in 1940 and made even more popular by Audrey Hepburn as Holly Golightly in Breakfast at Tiffany’s in the ‘60s, the building and brand itself have an incredible influence on pop culture.
Four years since it kick-started renovations, the luxury retail institution is reborn and relaunched this week with a new name: The Landmark. Paying homage to its original façade, the Atlas statue and clock above the revolving doors were mainly refurbished. At the same time, the store interior has been given a complete overhaul—featuring remarkable jewels, immersive displays and an impressive art collection—inviting visitors to a new world of wonders.
As one of the largest stores in Manhattan, The Landmark—designed by legendary architect Peter Marino—sets a new bar for luxury retail. Anthony Ledru, President and Chief Executive Officer of Tiffany & Co., says, “The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., The Landmark is much more than a jewellery store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design.”
Among some of the note-worthy areas to check out in the grand new store are the 40 artworks—which include those of renowned artists Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham—integrated throughout its 10 floors; video walls that project sweeping views of Central Park and the Manhattan skyline; a magnificent sculptural spiral staircase adorned with rock crystal, inspired by former Tiffany & Co. jewellery designer Elsa Peretti; and The Blue Box Cafe™ by Daniel Boulud, which offers a unique take on Tiffany’s coveted dining experience.
To commemorate the reopening of the store, a star-studded launch party was held just last night with an impressive guest list, which included the likes of Pharrell Williams, Florence Pugh, Zoë Kravitz, Hailey Bieber, Blake Lively, Lee Jung Jae, the brand’s newly appointed ambassador, Jimin of BTS, and so many more. Not forgetting our very own Malaysian superstars, actors Zahirah Macwilson and Meerqeen, and fashion influencer and entrepreneur Jane Chuck who were dressed to impress. The highlight of the night saw Katy Perry giving an amazing live performance alongside flapper dancers to hype up the crowd. Scroll through the galleries below for all the fabulous moments caught on camera!
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The Tiffany & Co. Landmark is located at 57th Street and Fifth Avenue.
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