While we’ve grown accustomed to the filtered and regimented posts of fashion influencers on Instagram, TikTok has ushered in a new wave of influence that see creators generate engaging conversation and content in fun and exciting ways. The video content sharing platform birthed new trends and subcultures that have gone on to influence the wider industry; became a one-stop central for ingenious style tips and endless outfit inspiration; and created niche communities of users with an appetite for raw, opinionated and often humorous content.
Over in TikTok land, substance and keeping it real takes precedent over curated fluff. As independent commentators and personalities move the algorithm more than a pretty filter or sponsorship ever will, fashion also became more content-driven, attainable and even learned how to not take itself so seriously across its open, inclusive domain. #ootds were traded for #personalstyle, #whatidwear and #fashionhacks, while a DIY renaissance was sparked and Y2K nostalgia reached an all-time high.
Whether you’re a veteran TikToker or only recently decided to hop onto the bandwagon, there’s much to glean from and be entertained by TikTok’s burgeoning fashion community. Below, we’ve rounded up some of the best creators to check out on the platform:
After leaving her former job at trend forecasting company WGSN, Argentinian creator Agustina Panzoni brought her behind-the-scenes knowledge to TikTok to help us navigate what’s currently in or out across the current state of rapid trend-cycling. With her, you’ll find informative bite-size videos on trend breakdowns and predictions that include investment tips and insightful thoughts on how “good taste is becoming a currency for clout” or how the hyper-personalised, fragmented nature of TikTok could spell out the end for mainstream fashion.
No one epitomises togetherness better than the duo behind Young Emperors, one of the most stylish couples on the internet. Nelson Tiberghien and Isabelle Chaput upload weekly posts of coordinated ensembles that take the art of twinning to a whole new level. Ranging from dynamic scenes against cinematic backdrops to tableaux vivants where they stand in complete stillness in public, their unexpected videos show off a genderless approach to fashion that mixes fresh-off-the-runway looks with pieces from their own wardrobes.
Fashion consultant Alexandra Hildreth took on the role of a fashion commentator on TikTok to share unfiltered opinions and hot takes on the latest happenings, designer collections, sustainability and style. From topics on the SATC reboot to subversive basics and clog styling, her videos are to the point and illuminating for anyone interested in getting an insider’s take on everything taking place in and around the world of fashion.
Alongside posing ideas, ‘fit inspiration and styling hacks that include five different ways to wear your tank top, Atlanta-based creator Marissa Ren also shares weekly compilations of the captivating Chinese street style videos that first blew up last summer. Versatile in taste and styling, they’ll have you see fashion in a new light and inspire more risk-taking when it comes to getting dressed.
With an eponymous label under her belt, Zahraa is the to-go person if you’re looking for modest fashion hacks and beauty tutorials. Whether you want to clean up your brows or learn how to style a hijab for your face shape, the young entrepreneur has got you covered.
Self-proclaimed as “the girl with too many clothes”, Alexa Jade has tried and tested almost every style out there through inventive TikToks that show you how to use your wardrobe to the fullest. There’s cottagecore, monochrome, zodiac signs as aesthetics and even coffee drink-inspired outfits to inspire you, as well as DIY thrift flips to help you come up with ideas to refashion your old clothes into brand new.
Elevating everyday outfits one TikTok at a time, Kristine Thompson offers body-positive advice, outfit tutorials and styling tips for curvy bodies. From videos on how to emulate Kim K or ratings of popular trends, she teaches you how to slay your shape and embrace your style regardless of size.
For the pop-culture obsessed, charismatic stylist Janice Hampton has made clothes inspired by fictional characters, shows like Bridgerton to Winx Club and even music by the Beatles, Queen and Rick Springfield. Her dreamy style is a combination of retro romanticism and vintage glamour that work across occasions, eras and even age––her mother makes a frequent appearance as her partner-in-style.
“Creative renaissance woman” Pierrah’s TikTok is a versatile mix of enviable outfits, fashion history and designer roundups that highlight the black community’s influence on fashion and culture. Coupled with a style that features a diverse spectrum of aesthetics, she shares plenty of content to learn from and be inspired by.
When it comes to different trends spanning fashion, accessories and beauty to channel into your current outfits, fashion major Hannah Oh has got our backs. From overlooked eras to vintage Vogue covers, she shares archival compilations of all the trends you need to know about alongside snippets of her own comfy cute style and life as a fashion student in the big apple.
52-year-old French magazine editor Karina Vigier defies Gen-Z style (though she’s not averse to Gen-Z challenges) with her eccentric fashion choices and joy-inducing takes on style. Providing fresh takes on how to mix and match clothes across colours, fabrics and shapes, she proves that the fun of fashion doesn’t stop with age.
Hailed by Vogue as the best-dressed guy on TikTok, TikToker-turned-IMG-model Wisdom Kaye posts outfits that range from the anime-inspired to fashion for every scenario and runway looks on a budget. What makes his account addictive is his accessible approach to styling (we love fashion hacks that use creativity instead of money) and the ability to make the most impossible fashion challenges look cool yet wearable at the same time.
Want to know who designed a piece of fashion just by looking at it? This TikTok fashion fairy godmother will show you how within seconds. Fashion boy is a bit of a fashion encyclopaedia, dishing out all the essential knowledge that include collections to know about, brand histories, resources under ‘Fashion School’, iconic fashion moments and more. He’s even recently started a weekly shopping series of affordable womenswear and menswear picks in place of the more hefty ones often published online.
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