Style Spotlight: 5 Times Naomi Osaka Served Looks on Court
Winning style
Tennis and fashion have always been a winning match. Just look at the Williams sisters, who turned their court looks into moments people still talk about today. Now, Naomi Osaka is bringing her own vision to the game. Through her creative partnership with Nike, the four-time Grand Slam champion has the freedom to create outfits that go far beyond the usual tennis uniform. From playful details to full couture moments, she has made the walk onto court almost as exciting as the match itself. These five looks capture how Osaka has redefined tennis style.
The Bow Effect
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Osaka channelled Harajuku-inspired street style at the 2024 US Open. Designed in collaboration with Nike and Yoon Ahn of Ambush, her black court look centred on a cropped bomber layered over a matching top and tennis skirt, with tiered white ruffles peeking out beneath the hem. The design was also released in green, but the bows became the look’s defining signature, from the oversized ribbon cascading down the back of her jacket to the smaller accents decorating her shoes, gym bag and headphones.
Loud and clear
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The following year, Osaka swapped bows for blooms. The Japanese tennis player arrived in a red-orange tennis dress, finished with a fluffy bubble-hem skirt and a sparkling zip-up jacket. Her sleek bun was decorated with glittering rose accessories, but the real surprise came courtside: a matching Labubu covered in crystals, a playful nod to the collectable craze that had taken over pop culture at the time.
Jelly Vision
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Earlier this year at the Australian Open, Osaka took a more ethereal direction with a custom Robert Wun couture ensemble inspired by the weightless beauty of jellyfish. The outfit balanced sport and fantasy, pairing a turquoise tie-dye tennis dress with flowing, pleated palazzo pants, while a wide-brimmed veiled hat and an oversized umbrella brought a sense of drama to her arrival.
Sequin please
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Osaka brought a touch of Parisian sparkle to Roland Garros this year. Her custom Nike creation, designed alongside Kevin Germanier, transformed the tennis uniform into something far more theatrical—a bronze sequin dress inspired by the shimmer of the Eiffel Tower at night. Before the match began, she revealed the full vision with a matching bomber jacket and flowing skirt trailing behind her, delivering another iconic fashion moment.
White Lotus
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After sequins, sparkle and full-scale drama, Osaka brought it back to white—but never ordinary. For Wimbledon 2026, she stepped out in a custom Nike dress designed alongside Tokyo-based designer Hana Yagi. The look drew inspiration from Japanese ceremonial dress and one of her favourite films, Kill Bill, specifically Lucy Liu’s character. It carried a sense of quiet power, merging personal references with traditional Wimbledon whites in a way that felt unmistakably Osaka.
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