Search

Burberry releases their first Monogram collection with Gigi Hadid as the star of the campaign

Burberry releases their first Monogram collection with Gigi Hadid as the star of the campaign

New code

Text: Stephanie Boey


This marks Gigi Hadid's first campaign with the British heritage house

It feels like it was just yesterday when Riccardo Tisci, the newly appointed Chief Creative Officer of Burberry announced the new Thomas Burberry monogram pattern. The new design was produced in collaboration with British art director and graphic designer Peter Saville, and celebrates the house's founder and heritage.


The first Monogram collection sees the same pattern we were introduced to last year (and spotted at Burberry's subsequent Spring/Summer 2019 and Autumn/Winter 2019 collections), with one key difference: The colourway. Tonal shades of beige and brown that we've long associated the British heritage house now fronts the monogram and is printed across ready-to-wear pieces and accessories.

 


Gigi Hadid stars as the face of the campaign and highlights the versatility of the collection with four different personas. Seen on the Burberry girl, an oversized T-shirt, silk trousers, a camera bag, socks and pumps. For the refined lady: a nylon car coat, shirt with a contrasting collar and cuffs, an A-line skirt accessorised with a tote bag and a silk square scarf around her neck. The Burberry boy is spotted with a bum bag, the hottest accessory of the season while the suave gentleman balances sartorial sophistication and streetstyle cool with a silk shirt, tie and a ribbed beanie.


The collection ranges from £50-£1,500 (approximately RM270—RM8,098) and will be available in Burberry stores and online from 22 May.

Related articles

Buro 24/7 Selection

More