Gigi Hadid puts a modern spin on Reebok's classic silhouettes for their first capsule collection
Gigi Hadid has long been an Reebok girl. From fronting the brand's perfomance wear as early as 2016, the 23-year old model now adds a capsule collection she co-designed to her name. Given free reign with the archives, Reebok x Gigi Hadid is a 6-piece collection that reimagines some of the athletic brand's most iconic silhouettes and appropriates them for modern athleisure fans and the arching neutral palette in black and white seen on all the pieces make it easily adaptable to any closet.
The Freestyle Nova Ripple is an update on the original high-top design from 1982 with a utilitarian twist. The classic sneaker now comes in a boot silhouette with new laces and hardware, textured leather uppers and a chunky rubber outsole that grips and brave a tough terrain...while also being camera-ready for the 'Gram.
Back with a more streamlined colourway, the Reebok Aztrek gets a sleek modern look in a monotone refresh, but pays tribute to the colourful original from the '90s with neon accents. The neutral colourways receive pops of colour in neon pink and orange seen on the laces, peek-a-boo sockliner and a single leather detail on the body. The updated sneaker is Gigi's response to the current chunky silhouette or "dad sneakers" that continues to reign supreme. "You're paying $1,000 for a shoe you can't work out in, but the [Reebok x Gigi Hadid Aztrek sneakers] are a shoe that's trendy and you can also wear them to the gym", said Gigi at the collection preview in Sydney.
The chunky sneaker isn't the only trend she was inspired by. The current logomania craze too gets a Gigi Hadid spin with Reebok x Gigi Hadid logo tees. The athleisure street style star usually dons cropped tees and midriff-baring tops and decided to incorporate that into the t-shirts she designed for Reebok. The casual tees are easily converted into crop tops with the preset dotted lines. Can't decide on your desired length? Start slow with the lower hemline that cuts into a baby tee and work your way up (literally). Coined the 'G-Crop', style it like Gigi in her preferred length that sits high on the ribcage. How high will you go?
Price ranges from RM99 to RM499. Reebok x Gigi Hadid Freestyle Nova Ripple and Aztrek shoes will hit stores this Friday, 14 December 2018. The next wave will be followed by the logo T-shirts which will be available in January 2019. Shop the collection at Stadium Mid Valley, Royal Sporting House Pavilion KL, Gurney Plaza Penang, and Reebok City Square, Johor Bahru or log on to Zalora Malaysia.