Milan Men’s Fashion Week AW19 round-up: Versace, Prada, Emporio Armani and Fendi


By Stephanie Boey

Milan Men’s Fashion Week AW19 round-up: Versace, Prada, Emporio Armani and Fendi


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Who: In the show notes, Donatella Versace explains, “Only a confident man is able to see beyond the status quo and challenge it. This newly found attitude gives him the freedom and security to ignore conventional norms around beauty, and even more so, around masculinity”.

The low-down: Versace’s vision of the modern man can be seen through explosive looks that catch the eye. Men in hot pink, embroidered jeans and mini crossbody bags completed her ideal, plus checkered suits with jackets lined in feathers reminiscent of a marabou boa for the man about town. The Italian fashion brand collaborated with Ford the American car-makers and appropriated the blue logo on trousers, shirts and jackets to channel “excitement of buying your first car”.

Buro loves: The bondage-inspired leather harness printed on button-downs and t-shirts. A dutiful homage to Gianni Versace’s original designs, specifically the vixen leather dress he crafted in the ’90s.




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Who: Young British blokes Joe Cole, Callum Turner and Black Mirror: Bandersnatch‘s Will Poulter were in attendance.

Where: The Deposito at the Fondazione Prada was transformed into a theatrical terrain of lights and architectural devices to produce an electric atmosphere as an ode to science fiction.

The low-down: Prada collaborated with illustrator Jeanne Detallante to produce kitschy, science fiction inspired symbols by combining traditional romantic heart imagery and pop cartoons for an ironic twist. The shock-inducing symbols can be found on knitted gradient sweaters, electrifying graphic print dresses and furry leather backpacks. Heavy knits were decorated in acidic hues and contrasting furry shoulder pads with double-looped belts cinching at the waists. The fantastical world of romance and science fiction was completed with the styling of the models. Exaggerated round spectacles and pastel hair made fashion-forward mad scientists.

Buro loves: The furry backpacks complete with chains, charms and Jeanne Detallante’s illustrations. According to Prada, they represent “a metaphor of one’s own personal baggage”. Deep, heavy stuff.




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Who: Netflix stars unite! The Chilling Adventures of Sabrina‘s Kiernan Shipka, Stranger Things‘ Noah Schnapp and Rob Raco from Riverdale were seated at the front row.

The low-down: With the growing millennial population in the workforce (us included) we imagine this to be their uniform. Think the digital generation taking over Wall Street with suit and ties…with a twist. Sheer shirts and trousers, jackets of different colours spliced together and asymmetrical zip-up cardigans thrown over the shoulder with the conventional shirtings peeking underneath cheekily hinting through. Known as the generation to repopularise anti-fashion trends (read: chunky sneakers, bike shorts, fanny packs and bucket hats), Fendi makes a case for grandma glasses. Never lose a pair again with Fendi’s large frames attached to glittery gold chains.

Buro loves: The duality of old and new, throwback meets modern and the rebellion against convention.



Emporio Armani

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Who: Italian athletes showed support to their fellow countryman, Giorgio Armani. Olympians Matteo Piano, Gabriele Detti, Alex Zanardi, Giuseppe Vicino and Matteo Lodo were among the distinguished guests at the Milan show.

The low-down: It’s a jungle out there. Faux fur, croc-effect velvet jackets, mohair tunic sweaters and jackets populated the collection for a wild take on urban dressing. Embossed scale trousers and tough hide jackets brought out the beast while furry lace-up boots, fluffy body harnesses that doubled up as bags, and suede coin pouches fastened on checkered pant belt loops rivalled to lead the herd in the accessory kingdom.

Buro loves: The sleek, unostentatious colour palette of neutrals for a stealthy #OOTD.

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