Chanel Rouge Allure Ink Fusion reinvents matte liquid lipsticks for ultimate comfort


By Wei Yeen Loh

Chanel Rouge Allure Ink Fusion reinvents matte liquid lipsticks for ultimate comfort

Mad for matte and not about to jump on the glossy bandwagon anytime soon? Chanel’s latest matte reinvention is one lipstick range to get excited about. The new Rouge Allure Ink Fusion is a reinterpreted take on matte liquid lip colours—one that combines comfort, intense colour and a super matte finish altogether.

If you were a major fan of Chanel’s Rouge Allure Ink that was launched three years back, the new Rouge Allure Ink Fusion will blow your matte-loving socks away in no time. What makes the new ultra matte liquid lip colour different from its predecessor lies in the formula and finish.

Two things come to mind with the Chanel Rouge Allure Ink Fusion: ultra-matte (to no one’s surprise), and indelible to boot. Chanel is revamping what a typical ‘long-lasting’ matte lipstick can give with this new formula—made to fuse with the lips for a bold, lasting impression. The second-skin coating of the colour stays intact all-day long (up to eight hours), plus it is waterproof and adaptable to the lips even if you’re talking, eating or drinking.

But that’s not all. The “lip-fusing” texture is thanks to a blend of polymers and gel, enriched with soft oils to give the lips a makeup-free sensation. That feeling you get when the matte liquid lipstick dries and cracks on your lips after a couple of hours? You don’t have to worry about that with the new Chanel Rouge Allure Ink Fusion.

Its colour intensity is one to take note of, with a rich pigment that leaves an indelible finish quite like a regular lipstick. Sappan wood and vitamin E protect the lips while giving it a vibrant hue, and mattifying silica microbeads offer a velvety finish that doesn’t eschew comfort.

Expand your lipstick wardrobe with 12 new shades for a head-turning impression. From mauvy nudes to metallic plums, the Chanel Rouge Allure Ink Fusion is tailor-made for all occasions, no matter what shade you’re going for.

Chanel Rouge Allure Ink Fusion, RM138, is available at all Chanel Fragrance & Beauty Boutiques and at Chanel Beauty counters at all leading departmental stores and selected airport counters nationwide.

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