From what to expect to when to expect it, here’s everything we know about the highly anticipated return of Marc Jacobs Beauty.
And when the world needed it most, it returned—Coty has officially announced the relaunch of Marc Jacobs Beauty, and it’s one of the industry’s buzziest brand revivals to date. The label has long been a beacon of self-expression, championing all things odd and beautiful through its distinctive and eclectic visual language. Marc Jacobs Beauty brought this same energy to its roster when it first debuted in 2013, pushing beauty towards the playful and the bold, right up until the business unexpectedly shuttered in 2021.
The sudden hiatus left It-girls everywhere devastated, but five years on, the brand has returned, and it’s better than ever! Built around the concept of “Joyride Sensoriality”, the brand taps into sensorial textures, vibrant and fun packaging, and high-performance formulations to inject fun and colour back into your beauty routine. The collection is set to include a curation of products spanning the eyes, lips and complexion, each developed in partnership with Jacobs. The packaging is also the work of the designer, featuring whimsical oversized motifs of daisies, stars, and hearts, each in itself a wink to the fashion label’s key icons.
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For the eyes, there’s the Drawn This Way Longwear Eyeliner, a smudge- and sweat-proof liner available in 21 shades of matte, duochrome, glitter, and metallic finishes. Then, there’s the Born Star Eyeshadow, a single-pot cream-to-powder formula packaged in a metallic green plushie star and created in 14 shades across metallics, mattes, glitters, and duochromes. Finally, there’s the Flashes Mascara, a long-wearing mascara available in two shades: Onyx Black and Indigo.
The two complexion products are here to bring back a flush of colour wherever you may need it. The Joystick Blush Stick boasts a super-cute daisy-shaped tube and 10 vibrant, cheeky shades of its hyaluronic acid and daisy flower oil-infused cream formula. The Legally Bronze Bronzer, on the other hand, offers eight shades of sculpting and bronzing goodness to suit a range of skin tones.
Finally, the Heart On Lipstick ties up the collection perfectly as a multitasking, hybrid balm-lipstick texture. Cherry oil and hyaluronic acid come together in this lightweight lippy to zhush up your pout. And, with 15 shades to choose from, you’ll have an option for every mood.
Marc Jacobs Beauty is set to launch in the US on 1 June online and in Sephora exclusively. Stay tuned for news on its Malaysia debut.
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