How Schwarzkopf Professional is providing sustainable hair solutions with IGORA ROYAL
The colourist’s choice
When talking about sustainability, how often do we consider hair care products? And we’re not just talking about the shampoos and conditioners in your bathroom, but also the ones used at your favourite salon. Yes, we’re looking at you, hair dye addicts and professional hairstylists. This is where Schwarzkopf Professional hopes to make a difference by pioneering new solutions for sustainable salons and shaping a responsible future for people and the planet—without compromising fun.
Enter IGORA, Schwarzkopf Professional’s heritage colour brand that’s developed by colourists for colourists. While the brand has been igniting creativity among colourists for over 50 years, the IGORA ROYAL line, in particular, has recently undergone a complete transformation featuring a contemporary design and more sustainable packaging.
Sustainable new look
View this post on Instagram
In an effort “to do more with less”, especially when it comes to global footprint, Schwarzkopf Professional has cut no corners in redesigning the IGORA ROYAL line. For instance, the new product tubes are made from 100 per cent recycled aluminium, which saves 350 tonnes of new virgin aluminium each year.
Furthermore, the caps are made from 100 per cent fully recycled plastic, saving 80 tonnes of virgin plastic annually. Even the folding box encasing the product is made from at least 92 per cent recycled carton, thus saving 340 tonnes of virgin paper per year. Might we add, the new design looks eye-catching and modern, streamlined into five distinct sublines (read: colour worlds) for easier navigation.
View this post on Instagram
Same high-performing formula
While the IGORA ROYAL range has been refreshed on the outside, it maintains the same high-performing iconic formula on the inside. Customers can expect amazing true-to-swatch results, impressive coverage, reliable colour intensity and optimal performance time every time.
The range consists of 143 shades in total, spanning natural tones that boast up to 100 per cent coverage to vibrant fashion hues that offer up to 70 per cent coverage. This portfolio is divided into the aforementioned five subgroups, which include the IGORA ROYAL Core line; IGORA ROYAL Highlifts for highlifting services; IGORA ROYAL Fashion Lights for highlighting services; IGORA ROYAL Absolutes for mature hair; and IGORA ROYAL Silver Whites for toning and refining white hair.
Stunning high-definition results
Let the result speak for itself—as seen on Abe Lim, BURO’s June 2023 cover star. Coloured by Syiao Yan of H Art Concept ahead of our cover shoot, Abe’s long, sleek tresses were transformed into a beautiful Copper Brown shade with the use of the IGORA ROYAL range. Commenting on her experience, Abe says, “I’m not that fussy but I think [Syiao Yan] did a really good job!”
“I never intended to be a stylist,” Syiao Yan, who was a dancer in her teenage years, reveals about her journey in the salon industry. “During those days when I was into dancing, I always had a variety of colours on my hair. I wanted to create more creative colours, so I tried it and loved it from then onwards. I [was also] given an opportunity to learn hair colouring skills from Sky, the founder of H Art Concept, too.”
So, if you’re looking for a more sustainable, performance-driven hair colouring experience, H Art Concept offers just that—thanks to its partnership with Schwarzkopf Professional using the IGORA ROYAL range. Coupled with the salon’s modern, comfortable interiors and warm service from its colourists (like Syiao Yan), you’ll leave with an exciting new look that’s also safer for the environment!
H Art Concept Salon
Address: 1st Floor, 10, Jalan SS 15/8, Ss 15, 47500 Subang Jaya, Selangor
Opening hours: 11.30am to 8pm daily
Contact: 012 300 5859
For more information about Schwarzkopf Professional IGORA Royal, visit this website.
Read more hair tips, trends and updates here.
| SHARE THE STORY | |
| Explore More |
