All the New Beauty Brands To Look Out For in Malaysia This 2026
The New New
From cult-favourite fragrance houses to Rick Owens-approved oral care, we’ve rounded up all the new beauty brands that are set to launch in Malaysia in 2026.
Last year saw a big boom in K-beauty across the board, but the trend forecast for 2026 is looking a little more global. We’re barely a month into the new year, but the selection at hand of new beauty brand launches is already proving to be quite the diverting spread.
To help you keep track of what’s up-and-coming on our shores, we’ve rounded up all the new-to-Malaysia brands that have launched or will be launching in 2026. Keep scrolling to find the full roundup!
READ: 9 Beauty Brands That Launched in Malaysia in 2025
Note: This list will be updated with more brand launches.
Selahatin
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Your oral care routine has just gotten a major upgrade. The brainchild of Swedish visionary Kristoffer Vural, Selahatin brings an elevated touch to the most ordinary ritual in your day. Offering a curated selection of toothpastes, mouthwashes, and breath sprays, the brand draws major inspiration from perfumery.
Each scent in its lineup is thoughtfully crafted with clear intention and purpose, bringing luxury and function together. The flavours imbued in the products steer clear of the expected—think cinnamon, sarsaparilla and cardamom for freshness in lieu of spearmint and menthol.
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BURO’s Pick: Of Course I Still Luv You Whitening Toothpaste 65ml, RM59
Of Course I Still Luv You is a whitening toothpaste flavoured with a romantic blend of verbena, bergamot, cardamom, pine, green mint, peppermint and menthol, and is the most iconic creation from Selahatin.
d’Annam
Founded in 2023, scent and culture collide in Vietnam’s cult-favourite fragrance brand, d’Annam. Now, the brand is finally available to shop on our shores through Trove. The niche perfume house celebrates the best of Asian heritage, with three main collections inspired by the founder, Nick Hoang, and his travels and memories of Vietnam, Japan and China.
These aren’t your average scents, either—the perfume label specialises in the subversive, from White Rice and Matcha Soft Serve to Vietnamese Coffee and Mooncake.
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BURO’s Pick: Pho Breakfast Eau de Parfum 50ml, RM690
This Eau de Parfum is inspired by pho, Vietnam’s national dish, taking the warm spice and herbaceous qualities of the dish to create an addictive and unique scent like no other.
Solférino Paris
This Parisian fragrance house draws inspiration from the City of Love, bringing together the longstanding heritage of French perfumery with the essence of the city in which it was born.
There are 10 Eaux de Parfums within the label, each inspired by an iconic location or moment within Paris, and each embodying the vibrance and energy of the city through an elevated olfactory experience.
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BURO’s Pick: 03 – Thé au Palais Royal 125ml, RM1,390
Inspired by the lush gardens of the historical Palais-Royal, this scent blends oolong tea with ambrette seed, jasmine, vetiver and musk to create a dreamy accord.
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