The new adidas Athletics Z.N.E Zero-Dye range, as the name suggests, features apparels created using a no-dye process, saving resources by using materials in their natural colour. This sustainable technique shows adidas’ respect for the environment, while still aiming to provide premium comfort to athletes, helping them find focus as they go from the street to the game.
Zero dye process = less water waste
A new campaign tagline accompanies the Z.N.E Zero-Dye range, fronted by leading adidas athletes, including footballer Paul Pogba, track and field athlete Tori Bowie and tennis player Coco Shilin. The tagline – “Find focus on what really matters” – reflects adidas’ concept of finding focus and making athletes conscious, not only of their performance, but also the environment that surrounds them.
The adidas Athletics Z.N.E Zero-Dye range features the Z.N.E Zero-Dye Hoodie, available in short- and long-sleeved options, and Z.N.E Shorts, now available online and in stores.
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