From Chanel Beauty’s upcoming campaign with Jungkook to YSL Beauty’s Malaysian takeover, find all the new faces to keep track of this coming year.
The year may have only just begun, but one thing is for sure—it’s going to be huge for the beauty industry. Our favourite luxury and premium picks have joined forces with your favourite stars to spread the word on what’s hot in makeup, skincare, fragrance, and more, and they’re doing it in style.
That’s why we’ve rounded up a list of all the biggest beauty brand ambassador appointments to look forward to this 2026—find the full roundup below:
Katseye for Laneige
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Haven’t you heard? Your favourite internet girls have made history as the first girl group to partner with K-beauty brand Laneige (and the second artist partnership after Sydney Sweeney!). Katseye’s first campaign with the brand brings the all-new JuicePop Box Lip tint to life—eight music-inspired shades formulated with a Water-Oil Remix Complex that works to smooth and nourish the lips while depositing lasting colour.
Lisa for Shiseido
For her new role as the Global Ambassador for Shiseido, Lalisa Manobal stars in a campaign for the iconic Ultimune serum, the cult-favourite skincare essential from the brand.
“I have always been a big Shiseido fan. I am truly honoured to serve as the global ambassador for the brand. To me, beauty is about growth, confidence, and evolving into the best version of myself,” shares Manobal. I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age, because beauty is about being real and confident, inside and out, and feeling strong from within. Ultimune is honestly a go‑to product for me. I am thrilled to share its proven efficacy and value with people around the world in my own unique way.”
Christy Turlington for Lancôme
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Legendary American model, global maternal health advocate, and filmmaker Christy Turlington Burns is the newest face to join Lancôme as its new Global Ambassador, joining an exceptional roster that includes Julia Roberts, Olivia Rodrigo, Isabella Rossellini, Aya Nakamura, and more. The icon perfectly embodies the brand’s fearless optimism and unwavering commitment to progress.
“Lancôme represents a legacy of French elegance and progress that has always resonated with me. I’ve long admired the brand’s dedication to celebrating women at every stage of life and its commitment to meaningful values,” Turlington shares. “As someone who believes deeply in supporting women’s health and well-being, I’m honoured to join a family that shares that vision and uses beauty as a platform for positive change.”
Jungkook for Chanel Beauty
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The K-pop luxury sweep continues with the latest appointment of Jungkook as the new global ambassador for Chanel Fragrance and Beauty. The BTS idol is set to bring his distinct style, passion, and creativity to the Maison in his upcoming campaigns for the brand’s fragrance, makeup, and skincare collections.
“I am truly delighted to join Chanel Fragrances and Beauty as global ambassador. For me, Chanel is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity,” says the pop icon. “As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrance and Beauty is especially meaningful to me.”
Chappell Roan for M·A·C
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If there’s one partnership that simply makes sense, it’s Chappell Roan as the newest Global Brand Ambassador for MAC Cosmetics. The pop icon has been a longtime collaborator of the brand for years, with her makeup artist Andrew Dahling attributing many of Roan’s most iconic drag looks to M·A·C Cosmetics staples.
“Partnering with M·A·C feels full circle. This brand has always made space for people like me; since day one, they’ve embraced art, queerness, drag and self-expression,” the singer explains. “I’ve built a special relationship with the M·A·C team over the years, and they’ve been amazing and thoughtful collaborators on this new journey. I can’t wait for the time when I can share what we’ve made with people everywhere.”
Jisoo, Anya Taylor-Joy, and Willow Smith for Dior Beauty
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Kicking off 2026 with a bang, Dior Makeup has officially expanded its iconic Dior Addict family to include fragrances. And, building on their partnerships as Dior Beauty ambassadors are Jisoo, Anya Taylor-Joy, and Willow Smith, who have joined Dior Perfumes to breathe their bold and unique characters into the blossoming world.
There are three new Dior Addict fragrances—Peachy Glow, Rosy Glow and Purple Glow—created by Francis Kurkdjian, and each star embodies its radiant facets in the new campaign, which also features the iconic Dior Addict Lip Glow Oil created by Peter Philips.
Meerqeen for YSL Beauty
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One of our own has made it onto this list! Building on his role as YSL Beauty Malaysia’s ambassador, Malaysian actor Meerqeen has been appointed the muse of the brand’s Le Vestiaire des Parfums collection.
The collection is comprised of 16 scents, and at its heart is Muse, a scent that celebrates individuality, creativity and understated confidence. Alongside it is Tuxedo, another key scent in the collection—bold yet refined, and inspired by Yves Saint Laurent’s iconic tailoring and Parisian sophistication. Together, they spotlight perfume as an expression of personal style and identity.
Kendall Jenner for Emporio Armani Fragrances
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The newest scent from Emporio Armani, Power of You, is a bold, addictive, and free-spirited accord, matched in energy perfectly by its new face, Kendall Jenner. Set to launch in April 2026, the Power of You fragrance is a fruity, floral, and gourmand scent with a vibrant top of passionfruit, bitter orange and lemon, a floral heart of frangipani, and a warm base of Madagascar vanilla, labdanum and benzoin.
“Joining the Emporio Armani family was a total no-brainer,” says the supermodel. “I’ve always loved that they empower you to just be who you are. The Power of You scent is everything—it’s magnetic, rich, and feels really sensual.”
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