Two entities stood tall and victorious in the boxing ring at Madison Square Garden last Saturday. One of them was Gennady Gennadyevich Golovkin (or GGG in short), the undefeated champion; and the other was Hublot—whose name proudly accompanied the renowned initials on the winner’s waistband.
Following the intense match on March 18, 2017, the ‘Triple G’ or ‘Kazakh Thunder’ as Golovkin is strikingly known, has racked up 37 victories in 37 fights under his belt with zero defeats. And now, his winning streak continues as he is officially on Hublot time as the brand’s newest ambassador.
As the champion’s declaration resounded through the arena, GGG held the Hublot flag high—giving the brand a triple feature of its own as the banner accompanying the logo on his shorts and on the center of the ring.
“As far back as 2012, Hublot had entered the world of boxing by becoming a privileged partner of the World Boxing Council. Following on from this collaboration, our desire was to see Gennady Golovkin hold the colour and the values of our brand high in his incredible fights that have up until now always led him to victory! A remarkable champion!” offered Ricardo Guadalupe, CEO of Hublot.
Three special new models enter the ring in tribute to the new partnership.
The first is a King Power UNICO Special Edition Gennady Golovkin. The substantial 48mm case and minimal bezel rendered in Hublot’s famous black ceramic sets the stage for a brilliant blue internal bezel and punctuations of yellow on indexes. The model runs on UNICO manufacture movement with a power reserve of 72 hours and is limited to only 25 pieces.
Also limited to 25 pieces, the second model features a specially developed alloy called King Gold on the case, bezel and crown—well befitting of a champion. Gold accents echo the sentiment.
The third is a unique piece. A dazzler with a King Gold case set with no less than 248 diamonds for a total of 1,97 carats. Adding to the sparkle is a crown adorned with 48 baguette-cut diamonds amounting to 2,40 carats.
In all three variants, the letters, GGG proudly hover at the 12th hour while clashing gloves mark 9 o’clock.
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