Buro 24/7 Celebrates 10 Years of the Hublot All Black

Buro 24/7 Celebrates 10 Years of the Hublot All Black


Image: Nic Chung Photography

Ten years have passed since the launch of the first-ever Hublot All Black timepiece. Raising our glasses to the progressive Swiss luxury watch company, Buro 24/7 Malaysia held a private event at the All Black pop-up store in Suria KLCC to celebrate the tenth anniversary of the collection.

Under the veil of 'Visible Invisibility', Hublot launched its first All Black timepiece back in 2006 with blackened hands, indexes, dial and date, creating a watch not explicitly about telling time. Fittingly enough, nobody glanced at their own watches as time flew by during our celebration of a decade of the pioneering concept that introduced the All Black. 

The evening's revelry was kicked off with a warm welcome by our gorgeous emcee, Thanuja Ananthan. The stage then called upon the General Manager of The Hour Glass Malaysia, Teh Soon Kheng for a brief insight into the celebrated All Black collection. A few words from our very own, the Editor-in-Chief of Buro 24/7 Malaysia, Cai Mei Khoo wrapped the opening salutations up and signaled the commencement of merrymaking.

Amidst the sparkling timepieces and effervescent drinks, guests were treated to a jukebox of tunes by the accomplished songstress, Janet Lee. Conversations flowed as platters of delectable canapés prepared by Nathalie's Gourmet Studio arrived to accompany the continued pouring of bubbly. Shining most brilliantly that night, however, were the watches featured both in the retrospective display of the All Black through the past decade, and on the ultra cool 'now you see it, now you don't' plinths that also showcased a mesmerizing 'raptor' screen each.


A video posted by #CHRMTK (@chronomatick) on


On top of the entertainment and immersive displays, a simple question-and-answer session rendered two guests the lucky new owners of exclusive prizes—a jersey signed by the entire Chelsea team and a football with the signatures of Rio Ferninand and Fernando Hierro. Other guests went home with a door gift from Buro 24/7 x Hublot and great memories to commemorate the wonderful evening. Special thanks to all the guests who joined us; including our Friends of Buro, Lee Ming, Amelia Henderson, Thanuja Ananthan, Lucas Lau, Ismael Ma, and Vanessa Tevi.


Related stories:

Hublot celebrates Breast Cancer Awareness Month with pretty, pink timepieces 

Into the blue with Hublot's soothing shades of paradise