Despite its famed location in the cradle of French perfumery, dans le champs de Chanel (the fields of Chanel) and its whereabouts remain quite elusive to the rest of us. Fiercely protected, the fields of Chanel are strictly private – and rightfully so.
Steeped in heritage, the relationship between Gabrielle Chanel's iconic N°5 Parfum and the region of Grasse in France, began in 1921 when Ernest Beaux chose the Grasse jasmine for the scent, a decision which has since evolved over decades into a strong, lasting partnership between the house and the Mul family since 1987. As the largest producer in Grasse, the Mul family cultivates five exceptional crops: May rose, jasmine, tuberose, geranium rosat and iris, all of which are reserved exclusively for the composition of Chanel fragrances.