Cruise 2020 in pictures: Dior, Chanel, Prada and Louis Vuitton

Cruise 2020 in pictures: Dior, Chanel, Prada and Louis Vuitton

Text: Joan Kong

Image: Chanel
Image: Dior
Image: Prada
Image: Louis Vuitton

Missed the livestream? Here’s what you need to know about the biggest Cruise shows this season




Who: Spotted at the station: Lovebirds Keira Knightley and James Righton, and Hannah Quinlivan and Jay Chou on a date. Other Asian stars include Hong Kong artist William Chan and Chinese supermodel Liu Wen.

Where: Although the brand has opted to stay put in Paris this season, they still manage to make the showgoers feel special by transforming its usual venue at the Grand Palais into a Parisian train station, complete with its own platforms and a café-restaurant.  

The low-down: Starting (and ending) with its iconic black-and-white hues (the final look was a subtle nod to the late Karl Lagerfeld), Chanel's Cruise 2020 collection (which is also creative director Virginie Viard's first collection for the brand) was filled with an array of looks that are inspired by travel. On board the Chanel express, utilitarian-inspired ensembles led the way before pops of bright colours lit up the journey. Pretty-in-pink get-ups, leather trench and oversized denim co-ords definitely appeal to a younger crowd, but flowy dresses and intricately embroidered dress will always remain a crowd favourite. We can't wait to see what Viard has up her sleeves next.



Who: Celebs who flew halfway across the world to witness the show in Marrakech include Jessica Alba, Lupita Nyong'o, the Haim sisters and Shailene Woodley.

Where: Dior's Marrakech show was arguably one of the most talked about events this season, and the El Badi Palace was no doubt the perfect backdrop for the collection.

The low-down: Ahead of its Cruise 2020 show, the brand has revealed the reasoning behind its choice of venue this season—located at the intersection of Mediterranean, European and African culture, Marrakech has attracted a stream of influential creatives (former creative director Yves Saint Laurent used to call the city his second home). Describing the collection as a "world map", creative director Maria Grazia Chiuri was all about celebrating craftsmanship by collaborating with different artisans for the show. Uniwax, a factory that produces wax fabrics reimagined two of Dior's signature prints: the toile de Jouy and tarot cards. She also worked with British-Jamaican designer, Grace Wales Bonner, and African-American artist, Mickalene Thomas to reinterpret the House's New Look silhouette. Although she risked being called out for cultural appropriation, in a video interview with model Adesuwa Aighewi, the designer outlines her approach to it. 



Who: Aside from show regular Elle Fanning, this season saw celebrities such as Naomi Watts, Pom Klementieff, Hailee Steinfeld and Song Hye-Kyo on the front row.

Where: Instead of sourcing for a new location in the Big Apple, the brand goes back to its headquarters which is located on West 52nd Street. Check out the Herzog and de Meuron-designed interior above.

The low-down: Two words: Seditious simplicity—that's the theme of the collection this season. Miuccia Prada took a step back to focus on the classics by giving them a new perspective—it's all about the understated. Checkers, florals and stripes were the three main prints in the collection, peppered all over chic tailored separates or layered on top of one another. Smock dresses and tunic tops with flower embroideries exude that effortless ease, and the knits and outerwear are some of the pieces that will be remain in your closet for a long time.   


Louis Vuitton

Who: The Louis Vuitton Cruise 2019 show was definitely the most star-studded so far. Met Gala attendees (and the LV celebrity squad) such as Emma Stone, Alicia Vikander, Léa Seydoux, and Sophie Turner (and her husband, Joe Jonas) were present. Other notable A-listers include Asian superstars Shu Qi, Rainie Yang and Urassaya Sperbund.

Where: Held at the TWA Flight Center at the John F. Kennedy Airport, the futuristic-structured airport terminal heavily influenced the brand's Cruise 2020 collection, which brings us to our next point.

The low-down: Having landed at the TWA Flight Center in the '90s, creative director Nicolas Ghesquière was all about "rediscovering an uncommon place that yet it a part of American heritage." The architecture of the building definitely influenced the designs of the collection—its sharp wings were translated into exaggerated, awe-inspiring silhouettes, and the rest of the influences were derived from his early impression of New York, specifically in the '80s, where vibrant colours and cool silhouettes took place. But that's not it. Batman (yes you heard that right) made a surprise appearance on the outfit too, as the charm of Gotham City was mentioned in the show notes.