The year-end holiday season is upon us—have you upgraded your travel essentials for your much-needed getaway? Just in time for your jet-setting plans, leading luggage brand Samsonite has teamed up with French-Japanese lifestyle label Maison Kitsuné to launch a unique collaboration that blends the former’s versatile luggage and travel accessories with the latter’s cool Parisian aesthetic.
Titled Carry Your Wanderlust, the collaborative campaign invites travellers to fearlessly embrace their longing to experience the world. To bring this concept to life, the campaign features a brand film that evokes a high-octane, wonder-filled journey across Tokyo-inspired backdrops, portrayed through a playful lens.
Leaning into a fun, stylish and sophisticated identity, the Maison Kitsuné x Samsonite collaboration speaks to consumers who appreciate fashion-forward and unique, high-quality products through a collection that caters to a wide range of travel needs. There are five styles available in Malaysia, comprising luggage and lifestyle bags that arrive in a black and white palette, complete with the signature Maison Kitsuné “Camo Fox” print.
Each design merges Maison Kitsuné fun-loving style with Samsonite’s premium functionality, offering plenty of thoughtful compartments for organisation whilst ensuring durable, long-lasting quality. For instance, the Spinner 68 luggage is the perfect pick for longer trips, providing ample storage space and industry-leading technology to protect your belongings. Meanwhile, the Rolltop Backpack offers flexible sizing and a utilitarian look to take on any itinerary, whereas the Backpack exudes a more structured, timeless appeal to complement your travel OOTDs.
Alternatively, the Crossbody bag features a long, adjustable strap for hands-free carry, which is ideal for journeying to the airport and storing in-flight essentials, or for daily adventures. On the other hand, the Sling Bag comes with an easy-access front pocket that’s great for keeping important items such as passports and wallets safe. Plus, all six products include a matching stylish luggage tag in the iconic “Camo Fox” print.
Watch how three Malaysian personalities—national wushu athlete Alton Ang and twin models Felicia Tavia and Fyrone Taylor—style the Maison Kitsuné x Samsonite Backpack to inspire you to Carry Your Wanderlust!
ALTON ANG
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FELICIA TAVIA
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FYRONE TAYLOR
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The Maison Kitsuné x Samsonite collection will be available online at www.samsonite.com.my and these selected Samsonite stores from 16 November 2023:
- Samsonite Suria KLCC
- Samsonite 1 Utama Shopping Centre
- Samsonite Mid Valley Megamall
- Samsonite IOI City Mall
- Samsonite Sunway Pyramid
For more information, visit this website.
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