5 Minimalist clothing brands you need in your wardrobe
Simplicity has never looked better
Between grandiose designs and fascinating patterns, fashion has always been segmented into two very clear and distinct categories—minimalism and maximalism. Regarded online as the “clean girl” aesthetic that everyone is aspiring to achieve, minimalist dressing lies in the principle of a singular theme—looking good but not too loud. The choice of steering away from audacious, logo-embossed pieces comes from the aim of wanting to stay quiet while casting an allure of glamour all over.
Though we love maximalist looks ourselves, a quiet look is easy to manage and is one that can always be worn again and again. Sustainability also comes into play here as staple pieces have a longer shelf life when compared to contemporaries that sway in and out of fashion periodically.
So, if you’re looking for the necessary minimalist staples but don’t know where to start, we’ve got your back. Scroll down below to see our go-to minimalist brands for daily wear, and consider adding them to your wardrobe too.
Everlane
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Michael Preysman and Jesse Farmer launched Everlane in 2010 as an online menswear store before expanding into a business that combats fast fashion with stylish basics for both men and women. Unlike others, the American retailer is transparent about its manufacturing procedure with consumers—from supplies and labour to shipping. Furthermore, the goods are made of high-quality materials and can be worn for many years. Whether it’s an oversized cooling linen blazer or sweat-wicking chino trousers, there’s something for everyone.
Shop Everlane’s latest collection here.
Lemaire
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If you’re looking to add chic Parisian flair to your wardrobe, Lemaire is precisely what you’re looking for. Designer Christophe Lemaire started the French label in 1990, and he pairs up with his partner Sarah-Linh Tran to offer a cosmopolitan, refined and influenced Parisian style to their consumers. What distinguishes the brand is the use of textiles meant for everyday use while with effortless silhouettes and a soft colour palette. Think neutral, earthy, and muted shades, which allow the garments to be restyled and re-worn over time.
Shop its latest collection here.
Cos
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A line extension under the H&M group, the brand was first founded in the Regent Street area of London in the year 2007. The brand’s name derives from the words ‘Collection of Style’, with a straight-arrow purpose of constructing clothes that are practical in functionality. Steering away from the trends that arise within the industry, Cos’ clothing lies in a realm of luxury—done through its tailoring, use of quality materials sourced through sustainable means and its ability to persevere through time, regardless of the trends of the moment.
Shop the latest collection here.
Jil Sander
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Synonymous within the inner circles of quiet luxury is Jil Sander, founded by the designer of the same name. Having been taken over by the likes of Raf Simons and Sander herself over the years, the label and designer have seen a meteoric rise in the fashion industry. For instance, its partnership with Uniqlo under the label “J+” saw a selection of clothes that led minimalist enthusiasts to storm the stores globally, selling out the collection in a matter of minutes. Though the label currently is being managed by designers Luke and Lucie Meier, the aesthetic of the collection reflects Sander’s intent—clean, structured, and architecturally varied in design, all while remaining subtle and quiet.
Shop the latest collection here.
The Row
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The Row is the answer to a minimalist’s wet dream. Founded by TV legends Mary-Kate and Ashley Olsen, it is one brand that you should already have in your closet or on your vision board. Offering premium fabrics such as luxe pieces of cashmere, silk and wool, The Row’s tailoring is what has allowed the brand to skyrocket into frenzied stardom. Worn by style gurus and celebrities like Rosie Huntington-Whitely and Jonah Hill, it has become a go-to label with a cult following between stars and normal folk alike. Having recently extended its offering to include menswear and children’s clothes, The Row is now accessible to a diverse range of people of all ages.
Shop The Row’s latest collection here.
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