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Minimalist clothing brands you need in your wardrobe

Minimalist clothing brands you need in your wardrobe

Simplicity has never looked better

Text: Pravin Nair

Image: Cos
Image: The Row
Image: Theory

Tailored, elegant and simple—here are eight of our favourite minimalist brands you need to shop at for a timeless wardrobe

Between its grandiose designs and patterns, fashion has always been segmented into two very clear and distinct categories—minimalism and maximalism. Regarded online as the “clean girl” aesthetic that everyone is aspiring to achieve, the intent of minimalist dressing lies in the principle of a singular theme—looking good but not too loud. The choice of steering away from audacious, logo-embossed pieces comes from the aim of wanting to stay quiet while casting an allure of glamour all over.

Though we love maximalist looks ourselves, a quiet look is easy to manage and is one that can always be worn again and again. Sustainability also comes into play here as staple pieces have a longer shelf life when compared to their contemporaries who sway in and out of fashion periodically.

So, if you’re looking for the necessary minimalist staples but don’t know where to start, we’ve got your back. Scroll down below to see our go-to minimalist brands for daily wear and consider adding them to your own wardrobe too.

Cos

A line extension under the H&M group, the brand was first founded in the Reagent Street area of London in the year 2007. The brand’s name derives from the words ‘Collection of Style’, with a straight-arrow purpose of constructing clothes that are practical in functionality. Steering away from the trends that arise within the industry, Cos’ clothing lies in a realm of luxury—done through its tailoring, use of quality materials sourced through sustainable means and its ability to persevere through time, regardless of the trends of the moment.

As of 2021, Cos has once again repositioned itself as a luxury label by showcasing its Autumn collection at London Fashion Week. Considerably affordable compared to its minimalist counterparts, Cos is the accessible entry-level luxury brand for when you need a quick fix for all things clean and structured.

Shop the Cos summer collection here or their basics here.

Jil Sander

Synonymous within the inner circles of quiet luxury fashion is Jil Sander, founded by the designer of the same name. Having been taken over by the likes of Raf Simons and Sander herself over the years, the label and designer have seen a meteoric rise in the fashion industry. Recently collaborating with Uniqlo under the label “J+”, Sander released a selection of clothes that led minimalist enthusiasts to storm the stores globally, selling out the collection in a matter of minutes.

Though the label currently is being managed by designers Luke and Lucie Meier, the aesthetic of the collection reflects Sander’s intent—clean, structured, and architecturally varied in design, all while remaining subtle and quiet. If you’re looking for pieces that are best fitting to your day-to-day use, we recommend the flared dress from the Spring/Summer 2022 collection for all of your daytime outings this season.

Shop the latest Jil Sander collection here

The Row

The Row is the answer to a minimalist’s wet dream. Founded by TV and film legends Mary-Kate and Ashley Olsen, it is one brand that you should already have in your closet or on your vision board. Offering premium fabrics such as luxe pieces of cashmere, silks and wools, The Row’s tailoring is what has allowed for the brand to skyrocket into frenzied stardom. Worn by style gurus and celebrities like Rosie Huntington-Whitely and Jonah Hill, it has become a go-to label with a cult following between stars and normal folk alike. Having recently extended its offering to include menswear and children’s clothes, The Row is now accessible to a diverse range of people of all ages.

Pre-order The Row’s new arrivals here.

Lemaire

Low-key luxury is the key principle here at Lemaire. Founded in 1990 by Christophe Lemaire, the designer spent his time between his label and other varied brands such as Hermés and Lacoste, before finally delving back full force into Lemaire in 2014. Having acquired the assistance of his co-designer and partner in life, Sarah-Lihn Tran, Lemaire transformed its design ethos into a state of simplicity and practicality that raised the awareness of the brand. The label has collaborated with fast-fashion brand Uniqlo—from first establishing ‘Uniqlo x Lemaire’ as a seasonal collection to firming its roots in the fast-fashion company under the label Uniqlo U. It is worth noting that the brand has produced some very memorable pieces; from the croissant bag to the black toe slippers, Lemaire has essentially become a go-to for minimalist luxury.

Shop Lemaire’s latest collection here.

Max Mara

Tailormade, simple and easy to wear, every collection that has come out of Max Mara is a celebration of simplicity for womanhood. Silhouettes are timeless and remain in fashion throughout the years thanks to the use of textiles and materials like wool and cashmere blends that allow for a cohesive flow in each piece. One of its most famous pieces known by all fashion fangirls and fanboys is the Max Mara Teddy Bear coat. Easily spotted and elegant, the piece is a celeb favourite, prompting the brand to become synonymous within the Italian region the same way a Burberry coat defines the United Kingdom.

Shop the Pre-Fall collection here.

Theory

Offering an answer to the needs and wants of young professionals is Theory. Founded in New York in 1997, creative director Andrew Rosen founded the label as a means to offer comfort and sleek designs in pieces that are reminiscent of sportswear. Having begun its roots in designing womenswear, Theory has now extended its brand offering to include menswear and an array of accessories.

Known best for its stretch fabric work pants, Theory attests itself as a brand offering pieces that are American at heart while remaining simple, innovative and minimalist.

Shop Theory’s latest collection here.

Acne Studios

This Scandinavian label, founded in 1996, began to make a mark for itself in the mid-to-late 2010s. Regarding themselves as a multidisciplinary label that takes an approach to minimalism a little differently, we see structural designs colliding with colours, patterns and materials that allow for each piece—be it clothing or accessory—to stand out in a crowd of pared-back luxury.

A field of juxtaposed designs and attention to detail makes Acne Studios a discernible brand. Offering accessories, a ready-to-wear collection for men and women and a specialisation in denim pieces, Acne Studios is the answer for a younger definition of minimalism in fashion.


Shop the Acne Studios collection here.

Nanushka

Pronounced “Na-nush-ka”, this minimalist brand is the brainchild of Sarah Sandor, a Budapest native who graduated from the London College of Fashion. Founded in 2005, the brand only garnered notoriety in 2016—which Sandor shares was an intentional choice. Working to find her voice within her brand, Sandor eventually found minimalism to be the answer. Offering pieces that are versatile for any occasion, comfortable and utilising sustainable materials to bring together the pieces of clothing, Nanushka is another addition to minimalism that appeals not only to a younger crowd but to everyone seeking to look clean and sleek while on a day or night out.

Look like your fav influencers and shop Nanushka’s latest collection here.