Longchamp’s first pop-up in Malaysia launches this November

An open atelier


By Wei Yeen Loh

Longchamp’s first pop-up in Malaysia launches this November

For the first time ever, French luxury leather goods brand Longchamp will be taking its Malaysian customers through an unconventional experience this November with its first pop-up concept in The Gardens Mall, Kuala Lumpur. From 7 to 20 November 2016, check out the space to learn more about the brand’s know-how in leather craftsmanship demonstrated by a team of artisans in an open yet interactive structure. This pop-up will include raw materials, workshop pictures, and animation videos that showcase Longchamp’s savoir-faire throughout its 68-year strong heritage. 

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This concept is in line with the launch of the brand’s new line, Paris Premier. Crafted with the finest leather (five-star French calfskin), a meticulous hand-stitched process is required to transform it into a sleek Paris Premier bag. The leather pieces are stitched, attached and assembled with millimeter-level accuracy to create a tote that’s soft as cashmere. The details aren’t forsaken as well—subtle metal elements such as the zipper pulls on the leather provide an arresting juxtaposition, resulting in a bag that champions Longchamp’s requirements of unparallel quality and bold lines. Want to know how this bag is really crafted from scratch? Stop by the pop-up this 7 November onwards to find out more.


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