The ‘Do You’ campaign continues its run into Puma’s springtime offering for SS17. A message of women empowerment never grows old and the mantra here astutely proposes that “the only way to be you, is to #DoYou”.
Model, actress, activist and brand ambassador, Care Delevingne returns to grace the Puma campaign. This time, she sports the striking Puma Women’s Sportstyle and Bodywear ranges with her own styling.
The Puma woman is one who believes in herself and tenaciously carves her own path, rejecting every naysayer in her way. Cara weighs in: “It’s about finding yourself. I’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is. Don’t follow the crowd.”
As Cara explains, our destiny lies in our hands and the freedom of choice should encompass all decisions—from the life altering to the benign task of picking out daily outfits.
Along with this launch, the latest iteration of the sneaker darling, the Puma Basket Heart is another testament to freedom. The Basket Heart Denim utilises a unique fabrication that thematically echoes the idea behind the ‘Do You’ campaign. Express your style freely as Cara did in the court icon that is decked out in an all-over denim-look upper and laces up prettily with a thick cotton bow. If the bright Twilight Blue does not tickle your fancy, the subdued Oatmeal and Halogen Blue would be the perfect fit.
The new Basket Heart Denim (retailing at RM399) is only available at KLCC, Sunway Pyramid, Pavilion, The Gardens, Queensway Mall and JBCC Komtar.
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