Cara Delevingne returns as the face of Puma for Spring/Summer 2017
A total Suede Heart
The major It-girl styled herself in the global sport brand’s latest ad campaign
When it comes to dictating your own destiny, from your attitude towards life down to your personal style, no one does it better than Cara Delevingne. Continuing to inspire confidence in women everywhere, it is no surprise why Puma teams up with the model once again for its newest 'Do You' SS17 ad campaign. "It's about finding yourself. It's good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don't follow the crowd", Delevingne says.
Sharing the same sentiments as Puma's mantra, "The only way to be you is to #DoYou", the SS17 visuals shows the 24-year-old in her natural, candid element. Dressed in the athletic and casual brand's latest Women's Sportstyle and Bodywear range, Delevingne styled the pieces to highlight the brand's newest sporty-chic sneaker, 'Suede Heart Reset'.
When we first laid our eyes on the 'Basket Heart' sneakers, it was indeed love at first sight. This season, Puma introduces 'Suede Heart Reset' in new colourways, setting our hearts aflutter once again. Available in pastel hues like Aruba Blue, Prism Pink and Soft Fluo Yellow', the new take on the court classic features a soft suede upper and thick velvety laces that create the perfect bow.
The new PUMA 'Suede Heart Reset' is now available at all Puma stores and retails at RM399.