Cara Delevingne heads Puma’s ‘Do You’ campaign

Cara Delevingne heads Puma’s ‘Do You’ campaign

Be you!

Text: Gwen Ong

Puma aims to inspire confidence in women everywhere through its new campaign called 'Do You'

She is fearless, always finding new ways to express herself and uses her body as a catalyst for conversation. This is one the reasons why Puma has chosen Cara Delevinge as an ambassador for its 'Do You' campaign.

'Do You' is a platform for the sports brand to inspire confidence in women everywhere and encourage people to be themselves, make their own rules and never take 'no' for an answer.


Rihanna, who once said "I dare myself to make things work. I don't do things for the response or controversy. I just live my life," was the inspiration behind the campaign and she will take on the role of Creative Director for 'Do You'. 


Cara's unapologetic attitude and inspiring defiance against the status quo sets the tone for this campaign. She joins other strong women appearing in 'Do You' including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.


The 'Do You' campaign launches this month with a cross-category product assortment dropping through December from Puma's Running & Training and Sportstyle collections.


See the images from the advertising campaign in the gallery below:


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