Miu Miu takes a star-studded cast to New Orleans for its AW17 campaign

Miu Miu takes a star-studded cast to New Orleans for its AW17 campaign

Jazzing it up

Text: Wei Yeen Loh

Image: Miu Miu

Naomie Harris, Adwoa and Kesewa Aboah traipse into the Mississippi bayou for Miu Miu's latest ad campaign

The city of New Orleans teems with vibrance and wild energy all thanks to its cross-cultural and multilingual heritage. Its landscape thrives in its humid climate, with the untamed Mississippi bayou swathing in Spanish moss amidst the siren of insects and jazz melodies. It is precisely the layers of cultural nuances that make the city the perfect setting for Miu Miu's latest Fall/Winter 2017 advertising campaign. Shot by photographer Alasdair McLellan at a handful of New Orleans' landscapes and landmarks including the Preservation Hall, the campaign features a picture-perfect cast comprising Naomie Harris, Adwoa and Kesewa Aboah, Kate Moss, and members of the Preservation Hall Brass Band.

The cast is spotted decked in oversized vivid faux furs and transparent plastic dropwaist dresses—all in celebration of cacophonous tones and textures. Glamour is one constant throughout the campaign images, all of which are arranged in collages of black-and-white and saturated colour photographs. Spot a wide range of accessories toted by the troupe, including the Miu Lady Bag in white, crystal headpieces and statement-making faux fur boots and heels. No matter the stifling heat—it's worth breaking into a sweat when you're looking this glamourous.


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