Longchamp's first pop-up in Malaysia launches this November

Longchamp's first pop-up in Malaysia launches this November

An open atelier

Text: Wei Yeen Loh

Feast your eyes on how an artisan hand-makes Longchamp's new Paris Premier bag in the brand's first pop-up this November

For the first time ever, French luxury leather goods brand Longchamp will be taking its Malaysian customers through an unconventional experience this November with its first pop-up concept in The Gardens Mall, Kuala Lumpur. From 7 to 20 November 2016, check out the space to learn more about the brand's know-how in leather craftsmanship demonstrated by a team of artisans in an open yet interactive structure. This pop-up will include raw materials, workshop pictures, and animation videos that showcase Longchamp's savoir-faire throughout its 68-year strong heritage. 

This concept is in line with the launch of the brand's new line, Paris Premier. Crafted with the finest leather (five-star French calfskin), a meticulous hand-stitched process is required to transform it into a sleek Paris Premier bag. The leather pieces are stitched, attached and assembled with millimeter-level accuracy to create a tote that's soft as cashmere. The details aren't forsaken as well—subtle metal elements such as the zipper pulls on the leather provide an arresting juxtaposition, resulting in a bag that champions Longchamp's requirements of unparallel quality and bold lines. Want to know how this bag is really crafted from scratch? Stop by the pop-up this 7 November onwards to find out more.


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