Levi's 'We Are Original' campaign celebrates authenticity

Levi's 'We Are Original' campaign celebrates authenticity

This one's for denimheads

Text: Wei Yeen Loh

Levi's introduces its 'We Are Original' campaign with a star-studded lineup and four new ranges that are made with functionality and comfort in mind

Classic American brand Levi's may have just one-upped any other denim brand's marketing campaign in Malaysia this season, with its We Are Original star-studded campaign that brings together more than 20 local personalities from various fields, including Sheena Liam, JC Chee, Farah Ann, Jane Chuck, Liyana Fizi, Jin Lim and Reuben Kang, Amy Search, Hatta Dolmat, Poova and more. Celebrating its values of originality and authenticity, the campaign sees stars decked in various Levi's pieces, from rugged denim jackets to baseball caps.

Apart from that, Levi's has also released four new ranges focused on functionality and comfort this season. The Levi's Commuter series returns with a slew of technical features and innovations to keep urban cyclists comfortable, safe and dry during a ride. This includes a U-Lock holder, rivets, 3M reflective on back adjustment tabs for visibility. 


The Stretch range does what its name suggests—impeccable stretchability with comfort in mind while retaining its shape and colour after repeated washing. The Cool collection, however, might pique your interest especially if you're looking for a pair of jeans to wear comfortably in this hot and humid climate. This innovative line is made from breathable fabric that's twice as soft as cotton and enables proper body ventilation. But for ladies who like a leg-lengthening, tummy-tucking pair, the Lot 300 series is one for you. Mid-rise jeans from this line are available in two premium fabrics to allow maximum movement and offer support and life for a flattering look.


Levi's Commuter, Stretch, Cool and Women's Shaping ranges are now available at all Levi's stores nationwide.


Related stories:

Get your groove on with bell-bottom pants

Levi's Lot 700 collection promises to flatter all body types

Get the look: James Dean in Rebel Without a Cause