Levi's Lot 700 collection promises to flatter all body types

Levi's Lot 700 collection promises to flatter all body types

That Asian fit

Text: Wei Yeen Loh

Named after their first ever pair of women's jeans, Levi's signature 700 collection undergoes a revamp this season after two years of research development

For those of you who are still on the hunt for that perfect pair of jeans that fit, flatter and make your bum look amazing, you might want to check out Levi's denim collection for women this season. With over 80 years of experience and expertise with women's denim, it's no surprise that the brand knows a thing or two about creating a transformational jean collection that works for all female body types—and we're talking everything from style and fit to fabric and detailing. 

The latest "Live in Levi's" campaign features multi-Grammy award winning singer and songwriter Alicia Keys—the epitome of confidence and soulfulness, embodying the spirit of the brand. Whether you're curvy, lean, skinny or petite, take your pick from the newly crafted 700s with a slimmer thigh, flattering leg and a contoured seat for a little lift.

The new Levi's Jeans Collection is now available in all Levi's stores nationwide.