8 Dazzling holiday fashion campaigns of 2022 that are fabulously spreading the joy of Christmas
Yuletide glamour
From playful short films to a series of visually captivating images, our favourite luxury brands have rolled out their festive offerings as the holidays draw closer each day. Ahead, we’ve rounded up our top picks of holiday campaigns by renowned fashion houses to get you into the yuletide spirit.
Burberry
In celebration of the excitement and anticipation of festive preparations, Burberry unveiled its latest holiday campaign titled ‘The Night Before’, featuring world-renowned musical icons Shakira and Burna Boy. Both making their Burberry campaign debut, the stars fronted the campaign adorned in glamorous ensembles that encapsulates the exhilaration from the night before.
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Following the release of ‘The Night Before’, the fashion house launched yet another holiday campaign starring its brand ambassador and beloved South Korean actress Jun Ji-Hyun, donning Burberry’s key pieces for the season.
Shop the collection here.
Valentino
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Ushering in the festive season in true Valentino fashion, the Maison’s The Party Collection has returned for the yuletide, unveiled in a glittering campaign that celebrates the joys of togetherness. Through tones of purple, emerald green, and yellow with explosions of glimmering golden details across an eclectic mix of ready-to-wear pieces and Valentino Garavani accessories, the campaign envelops us in the excitement of the holiday season with a series of short videos centred around a group of friends as they prepare for a night to remember.
Shop the collection here.
Gucci
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Tapping into the world of travel as a nod to Gucci’s founding history and heritage, the fashion house launched its Gucci Gift campaign that celebrates the magic of festivities and the joys of sharing these moments with our loved ones. In a visually enchanting film shot and directed by Jordan Hemmingway, a cast of passengers board the fanciful Le Majestic train under a starlit snowy night sky with trolleys, duffels, and cases of different shapes and sizes in hand, dressed in lace, ruffles, rich velvets, and sequins to match the festive spirit.
Shop the collection here.
Loewe
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Situated in the resort town of La Grande-Motte and the Salins du Midi salt pans in the Southern French coast, Loewe sends a toast to the crafts and colours of the festive season in its 2022 holiday campaign. In a series of images captured by photographer Lukas Wassmann, the campaign unveils a vibrant assortment of Loewe’s holiday favourites, including puffed-up Puffer Goya bags, totes woven from hand-stuffed tubes, metallic bracelet pouches, cosy hand-knitted scarves, anagram belts and pieces of jewellery, playful charms, perfumes, shearling and calfskin intarsia bags adorned in whimsical plant and animal motifs by ceramicist Bernard Leach, as well as a collection of Chinese Monochrome bags in ten kaleidoscopic colours.
Shop the collection here.
Louis Vuitton
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Louis Vuitton unveiled its 2022 holiday campaign in a playful short film that follows its adorable mascot Vivienne and her plush companion Teddy as they embark on a magical quest into an enchanting winter wonderland. Models Babacar N’doye, Cheikh Dia, Denise Ascuet, Jade Nguyen, Klara Kristin, Mathilde Henning, Mathilde Brok Brandi, Teo Fortin, Theresa Hayes, and Thibaud Charon are spotted throughout the film, adorned in a glamorous range of winterwear, complemented with the brand’s It-bags such as the Capucines, Twist, and the Dauphine in various colours.
Shop the collection here.
Versace
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Drawing inspiration from Gianni Versace’s Versace Teatro books, the Italian fashion house sets its latest holiday campaign within the worlds of theatre and arts in collaboration with Franco Maria Ricci, the publisher of the original books. Featuring actress and model Lily McMenamy as the main protagonist, the campaign’s short film follows the star making a run for a night at the opera in a billowing chiffon dress, in which she encounters a cast of Versace icons along the way, including Kit Butler, Sora Choi, Mila van Eeten, and Gottmik.
Shop the collection here.
Coach
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This festive season, Coach is celebrating the joyful, child-like sense of wonder in all of us in its latest holiday campaign titled ‘Feel the Wonder’. Starring Jennifer Lopez, Zoey Deutch, and Chan-young Yoon, the campaign sees the stars embracing their inner child by playing in the snow, jumping on the bed, and unwrapping presents with the brand’s winter ’22 collection taking centre stage.
Shop the collection here.
Kate Spade
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Setting the mood for a glamorous yet intimate festive occasion, Kate Spade presents its glittering festive campaign that radiates old New York vibes with shapes reminiscent of nostalgic ribbon candy, as well as effervescent jewellery inspired by the dazzling hardware of this season’s handbags. Centred around the theme ‘Candy’, the collection is swarmed with silver tinsels, playful zebra prints, a slew of pearls, and of course, colourful jewels!
Shop the collection here.
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