Chanel’s SS24 Haute Couture show is a tribute to the art of movement and dance

Chanel’s SS24 Haute Couture show is a tribute to the art of movement and dance

Buttons and ballet


By Benedict Unang

Featured images courtesy of Chanel

The button stands as a significant fixture in the history of fashion, acting as both a functional necessity and a design element that has evolved in tandem with shifting styles and cultural shifts. Within the realm of Chanel, buttons have played a crucial role since 1965, when George Desrues created the first collection of buttons for Mademoiselle Coco Chanel. Desrues swiftly emerged as the favoured supplier for the Maison, making substantial contributions to the brand’s distinctive aesthetic. 

For Haute Couture SS24, Chanel revisits the emblematic code and intertwines it with the artistic beauty of ballet and dance. The Grand Palais set has been crafted to evoke the symbols of Haute Couture, which includes a giant button on the ceiling that boldly displays the classic Chanel logo. Leading up to the show, guests are treated to a short film titled ‘The Button’, written and directed by Dave Free and scored by Kendrick Lamar. The narrative follows accomplished actress and dancer Margaret Qualley on a quest to recover a missing button from the cuff of her Chanel jacket. The film unfolds through encounters, initially with model and House friend Naomi Campbell, and later with actress Anna Mouglalis.

“For me, dance evokes all these stories and emotions that are close to my heart, and that I take such pleasure in handing down and recounting.”—Virginie Viard

In a seamless transition from the motion picture, Qualley opened the runway in the buttoned-up jacket, accented by a graceful ruffle collar and paired with a multi-layered skirt. Subsequently, a few sheer skirts of varied lengths emerged on the runway, elegantly enhancing the same silhouette. The allure continued as matching skirt suits made their entrance, accompanied by charming little capes in pastel tones. 


Elsewhere, drama is captured through a little black dress and a shimmering tube dress decorated with a train detail. Each ensemble becomes more appealing when coupled with ballet leotards and tights. At the same time, Viard aptly demonstrates the art of layering by mixing a bra top with an undershirt and harmoniously balancing them with a maxi skirt. 

Another pivotal detail that perfects the collection is the black kitten heel embellished with a strap. Loli Bahia brought the show to a close, donning a short organza bridal dress, radiating a romantic allure with sleeves billowing like clouds crafted from delicate tulle. All in all, Viard has skillfully created a contemporary collection that resonates with the current fashion landscape. 


Swipe through the gallery to see all the celebrities attending the show: 


In case you missed the show, watch it unfold below.



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