Take a look at Coach’s new collection, designed exclusively by Selena Gomez

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By Wei Yeen Loh

Take a look at Coach’s new collection, designed exclusively by Selena Gomez

Coach’s new collection in collaboration with its ambassador Selena Gomez is one to watch out next month. The singer—who recently starred in Coach’s Fall 2017 campaign—has personally lent her hand in designing the new Selena Grace bag along with creative director Stuart Vevers. This new double-handled carryall is available in three colours and encompasses a silhouette that can easily be an everyday staple.


But what makes it stand out is the slew of subtle details that are personal touches from Gomez herself, including her signature on a hangtag and a storypatch sewn within the bag with a message (“To be you is to be strong”). Gomez opted to include a quote (“Love yourself first”) in her handwriting—inspired by one of her tattoos—embossed onto the base of the bag. This one’s definitely made for loyal fans of the star—or Selenators, as they would proudly self-proclaim. The collection also comprises wristlets, bag charms and smaller purses all in three shades: black, white and red.


“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”   


A look at the full collection here:

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The Coach x Selena Gomez collection will be available in Coach stores nationwide September 1, 2017.


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