5 K-pop Idols Who Are Luxury Brand Ambassadors in 2025

K-pop idols and luxury fashion? Still an unstoppable force. Every year, another wave of idols steps into the ambassador spotlight, proving their influence extends far beyond music. This year is no different, with major brands enlisting some of the biggest names in the industry. From Stray Kids’ Bang Chan to ITZY’s Yeji, these five K-pop stars are the latest to take on major roles with leading fashion houses.

Yeji of ITZY 

 

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Ahead of her highly anticipated solo debut in March, Yeji has been named the newest brand ambassador for Roger Vivier. The ITZY member first attended the house’s SS25 presentation in Paris last September, hinting at what has become an official partnership. “As a leading figure in the K-pop world, Yeji embodies a bold and contemporary vision of style, perfectly aligning with the Maison’s heritage of elegance, creativity, and innovation,” the French brand shared. 

Jin of BTS

 

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Jin is making waves in fashion once again—this time as the newest ambassador for Alo Yoga. Adding to his partnerships with Gucci and Fred, the announcement arrives just as the brand prepares to unveil its first flagship store in Dosan Park, Seoul. “This partnership with Alo means a lot to me because it aligns with values I personally hold close,” he shares. “Alo isn’t just about clothing—it’s about embracing a lifestyle centred on well-being, mindfulness, and balance.”

I.N of Stray Kids

 

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I.N is the latest ambassador for Bottega Veneta, joining the likes of BTS’ RM, Shu Qi, and Jacob Elordi. His affiliation with the Italian brand has been in motion since last September when he attended the SS25 show at Milan Fashion Week. With his dynamic presence and ever-evolving artistry, he embodies the spirit of craftsmanship and excellence that defines Bottega Veneta, making him a natural choice for the role.

Bang Chan of Stray Kids

 

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Bang Chan isn’t just leading Stray Kids—he’s making his mark in fashion too. The South Korean-Australian singer and rapper is the newest face of Fendi, stepping into the role in head-to-toe looks from the men’s SS25 collection. First spotted at the brand’s Milan show, he has since worn Fendi for major appearances, from Stray Kids’ world tour to festivals like I-Days Milano 2024 and BST Hyde Park 2024.

Mina of Twice 

 

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Mina takes her relationship with Fendi to new heights, officially joining the brand as its ambassador in Japan. The announcement came with effortlessly chic visuals of her carrying the new Peekaboo Soft Small, placing her alongside (G) I-DLE’s Yuqi, IVE’s Yujin, and Song Hye Kyo in Fendi’s circle of ambassadors.

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