Nike presents New York Made: Stanton Street Court by Kaws
As part of its latest New York Made campaign, Nike has collaborated with Brooklyn-based artist Brian Donnelly, or better known as Kaws, to give the Stanton Street courts in Sara D. Roosevelt Park an urban art makeover.
The project was supported by the New York City Parks and Recreation Department. A representation of Nike's deep roots in New York City, the New York Made: Stanton Street Courts by Kaws covers two side-by-side basketball courts, featuring the artist's signature colourful pop art design.
"I like the idea of public art because it reaches people in a casual way, and when they aren't necessarily looking for it," says Kaws. "My approach to the courts was very similar to how I would work on canvas. I wanted to find the sweet spot where it works visually and functionally - how it's broken up by the game's lines and works with my images. It will have an intimate effect on the players that use the court."