Limited-edition Ikea x Virgil Markerad to launch in Malaysia this October 2019
Virgil Abloh is prominently known for his works as the designer of luxurious fashion brands—Off-White and Louis Vuitton (menswear). American supermodels Kendall Jenner, Gigi Hadid, Bella Hadid and Karlie Kloss have walked for his shows too. Touted as a creative genius in the fashion world, he does not shy away from collaboration opportunities, where he gets to produce some of the most out-of-the-box designs and dive into his own world of creativity and innovation.
This round, the Off-White designer is collaborating with Ikea; they have created a limited-edition Markerad collection to focus on millennial spirit, in hopes of making a difference in millennial's lives. It might come off as a surprise to others, to think that a fashion designer played a role in the designing process of home furnishing products, but Virgil was once an architecture student and received his Master's degree in architecture!
Moreover, Ikea's creative leader, Henrik Most, shared that Virgil "represents working across aesthetic borders, because he is not limiting himself to being only a fashion designer. That is interesting for Ikea because we can see that our customers and the ones we want to attract have, I would say, a longing for collections that have crossover content."
Virgil's minimalistic designs also integrate well with Ikea's design principles towards home furnishing products. He mentioned that art and design play a crucial role in determining that the things he create, have a reason for existing. You can also easily notice Virgil's signature style in the designs—the labelling and the use of quotation marks on some of the Markerad products.
Now, you can incorporate the Markerad collection to spice up your house with aesthetically pleasing home furnishing products!
When is the Markerad collection release date in KL:
31 October 2019
Where to buy the Markerad collection in KL:
Available for purchase-in-store only at these three Ikea outlets:
Ikea Batu Kawan
*Purchases are limited to 2 Markerad products per customer with the exception of Markerad chairs which are limited to 4 units per customer (This is to ensure that the products are available for everyone!)
Check out the Ikea x Virgil Abloh Markerad collection in the gallery below: