Celebeauty: Alicia Keys shares more details on her upcoming beauty brand, Reese Witherspoon's '90s selfie is too cute for words, and more

Celebeauty: Alicia Keys shares more details on her upcoming beauty brand, Reese Witherspoon's '90s selfie is too cute for words, and more

Beauty beat

Text: Redzhanna Jazmin

Also, Karlie Kloss' collab with Estée Lauder will empower women everywhere and Hilary Duff's husband gets her name tattooed on his bum

A lot went on this week—from highly-anticipated brand launch announcements to some truly iconic hair moments, we've covered it all in this week's roundup of celebrity beauty news.

Ahead, catch up on all the fun beauty news from this week!

This week in brand launches

Alicia Keys dishes the details on her upcoming beauty brand

First up, it's called Keys Soulcare. Alicia Keys made her brand's first official announcement via Instagram, captioning this snippet video with: "Wherever you are in your journey to greatness, welcome. I can’t wait to create this community with you. From celebrating our skin to amplifying our voices, this is a space to explore ourselves, fill our spirit and share our light."

The goal of 'soulcare' is to "embrace our inner light"; nourishing the body, mind and spirit. As for word on any upcoming products? We'll have to wait until the 29 September 2020—according to the official website, that's when it's all going down.

This week in hair

Megan Thee Stallion's latest corkscrew braid is instantly iconic

The Rapunzel-inspired 'do cascades beyond her hips, stopping around knee-height as it coils. No doubt the work of ultra-length extensions (Thee Stallion's real hair stops around her shoulders), it appears that the long braid has been moulded into its coil with the help of some wire.

Her caption "Growing and mf glowing every day," was definitely intended as more of a self-reflective comment on personal growth and inner beauty, but we can't help but read it as "my hair is very, very long and my skin looks amazing."

Either way, we're a huge fan of this look!

Zendaya wasn't the only thing that stole the show at the Emmy Awards

Her hair did too! The actress sported a messy, undone '60s-inspired glamour girl updo as she accepted her 'Outstanding Lead Actress in a Drama Series' Emmy. The hairdo has a special place in our hearts, as does her incredible achievement as the youngest person (and the second-ever black actress) to win the award.

This week in makeup

Reese Witherspoon's throwback selfie perfectly sums up the '90s

Can you believe Reese Witherspoon invented the selfie? She can't believe it either, captioning her snap with "Wait a second... did #PaulRudd and I take the 'Selfie' in 1996?" 

Next, her makeup look in this snap perfectly captures the decade. The ultra-thin brows. The blue cast of eyeshadow over her lids. The intense blush. The vampy red lip. Need we say more? Not to mention, her daughter Ava Phillippe is kind of her spitting image, no?

Side note: Has Paul Rudd aged at all? Apparently not.

Karlie Kloss' limited-edition makeup kit will fund her coding programme

Karlie Kloss has had an incredible career so far, from her modelling to her tech ventures; it seems that there's virtually nothing she can't do. Evidently, with her latest venture, she's looking to empower girls everywhere so they can follow in her footsteps—through makeup, of course!

Kloss has been a global brand ambassador to Estée Lauder for two years running, and to celebrate, the beauty giant is partnering with the model to create a limited-edition set of three lip products. The best part? 100 percent of the proceeds are going towards the model's coding programme, Kode With Klossy—her way of consolidating the tech gender gap and inspiring young women to pursue their tech-related passions. 

This week in natural beauty

Salma Hayek never ages

It seems like every selfie the actress bestows upon us is just one massive flex. Take her latest snap, for instance: Supine on the ground, her skin is flawless, wrinkle-free, there is not a lick of makeup on her face and she looks incredible. The only giveaway that time has passed since her time in 2002's Frida are the few strands of grey that decorate her hairline. 

Whatever fountain of youth she's drinking from—we want in.

This week in tattoos

Hilary Duff's husband is very committed to her—here's the proof

There's telling your girl you love her, and then there's... this. Matthew Koma expressed his love for his wife, Hilary Duff with his new bit of ink: A simple bit of cursive typography on his bum spells out 'Hilary', and as far as ink goes, it's not even the worst we've seen! 

He captioned the cheeky (and NSFW!) picture with this funny caption: "Good luck winning a fight with your wife when her name’s tattooed on your butt cheek." And if you're unsure about it, at the very least it seems like the woman of the hour appreciates it. She replied to her hubby's public declaration with "Finest tiniest booty around #youstucknowboy". That's love, folks.

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