Beauty Buzz: Hailey Bieber Is Now a Billionaire, Charlotte Tilbury Arrives in Malaysia and More Beauty News From June 2025
Off the Press
From beauty’s hottest summer campaigns to the industry’s hottest headlines, we’ve covered it all in this month’s Beauty Buzz.
Rhode Is Acquired by e.l.f. Beauty for $1 Billion
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Hailey Bieber’s cult-favourite cosmetics line, Rhode Skin, has officially been acquired by e.l.f. Beauty for USD1 Billion. It’s the beauty giant’s largest acquisition deal to date and comes as Rhode announces its expansion to Sephoras across North America and the United Kingdom.
“I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand,” Bieber shares of the partnership. “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of Rhode as well as strategic advisor to e.I.f. Beauty.”
The Charlotte Tilbury Beauty Wonderland takes over Starhill KL
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Makeup’s most iconic brand has officially arrived on our shores—and it has landed with a bang! Charlotte Tilbury celebrated its Malaysian debut with a star-studded event at its Beauty Wonderland at Starhill. Get a first look at the full roster of makeup and skincare essentials at the pop-up and shop ‘til you drop!
The Charlotte Tilbury Beauty Wonderland pop-up is open at Starhill Piazza (Main Entrance) from 11 to 22 June 2025.
Tamburins launches its latest campaign film for ‘Blue Hinoki’
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Coming in just in time for the summer, the latest campaign from Tamburins, ‘Blue Hinoki’, is a poignant and enigmatic creation starring actors Byeon Woo-Seok and Rikako Yagi. The dynamic pair play a siren and a detective respectively, and the film follows the pair as their paths cross, evoking the breath of damp wood and the scent of unfamiliar waters characteristic of the fragrance.
The fragrance house is set to unveil a pop-up experience in Seongsu-dong in Seoul this month, where visitors can experience the new Blue Hinoki summer perfume collection alongside the globally acclaimed opera performance ‘Sun and Sea’. Stay tuned for more details!
Cle de Peau Beauté joins forces with UNICEF to #UnlockThePowerOfGirls
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Luxury beauty house Clé de Peau Beauté has worked with UNICEF since 2019 to empower girls through education, and in 2025, it’s taking its partnership to the next level with the #UnlockThePowerOfGirls social media campaign. The partnership has long aimed to develop the skills of girls in STEM (Science, Technology, Engineering and Math) and social entrepreneurship, in addition to life skills and mentorship, paving a better future for them as a whole.
Clé de Peau Beauté has pledged to support the organisation with a minimum guarantee of US$2.9 million from 1 January 2025 to 31 December 2025, which will reach 5.7 million girls globally through programs that focus on girls’ empowerment and education. In addition, you can also pitch in—with every purchase of The Serum, US$3 will be donated to UNICEF to further the cause.
Huda Beauty is restored as a founder-owned brand
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Huda Kattan has finally regained control over her namesake brand, Huda Beauty. As the brand’s eight-year partnership with TSG Consumer Partners (“TSG Consumer”) concludes, the brand has officially become a fully independent, founder-led company. Kattan now stands at the helm as the sole owner of the brand, alongside her husband, Christopher Goncalo, and her sister, Alya Kattan, both serving alongside her as co-CEO and Social Strategy lead respectively.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” says the founder. “This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
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