10 of our favourite male and non-binary beauty content creators to follow now
Boys in beauty
From pros like Patrick Ta and John Maclean to up-and-comers like Ivan Lam and Ryan Bailey Potter, here are the creators to check out in 2024.
The attitude towards men in makeup has come a long way since Fall Out Boy’s guyliner first made its way onto the scene. It’s 2024 now: Beauty is for all! Indeed the beauty space has long been infiltrated by the boys, and they’re bringing their A-game to the plate.
With years of wisdom in the beauty industry to back them up and engaging content that keeps us all entertained, these guys are doing their own thing (and doing it really, really well). Ahead, find our favourite boys in beauty to follow on YouTube (and Instagram) now:
Ivan Lam
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Ivan Lam is an New York-based creator who hails from Malaysia (yay, representation!). He’s less active on his YouTube channel now, but his Instagram is absolutely popping off. From hair, makeup and skincare tutorials, he’s a great source for must-know beauty tips. Plus, he’s also a boundary breaker, championing candid conversations about everything from acne skincare to imposter syndrome—and he does it all while serving looks.
Ryan Bailey Potter
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This content creator is known for their femme-leaning, androgynous style. But, what we’re obsessed with is their masterful command of all things hair and makeup. Whether you’re looking for inspiration to experiment more with your look or you just want some great tips to heed, look no further than Potter’s Instagram and TikTok.
Glow by Ramon
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If skincare is more your thing, Ramon has you covered. As a cosmetic chemist and product developer, he’s a wealth of knowledge when it comes to beauty. Plus, his debunking videos and behind-the-scenes looks into product formulation are fascinating—it’s a much more worthwhile use of Instagram and YouTube than doomscrolling, at least!
Hung Vanngo
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Known as one of Hollywood’s most prolific makeup artists, Vanngo has worked with the likes of Bella Hadid, Miranda Kerr, and Emily Ratajkowski, and is the long-time trusted makeup artist of Selena Gomez. On Vanngo’s YouTube channel, you’ll find beautiful makeup tutorials that cover a range of skin types, tones, and textures as well as a range of styles—from more editorial, vibrant looks (below) to modern takes on ’90s supermodel glam.
John Maclean
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Forever walking the fine line between masculinity and femininity, Maclean is one of the most refreshing MUAs on YouTube. Imagine an aristocratic vampire teaching you how to beat your face right (and roasting you so politely you can’t even be mad)—that about sums up what it’s like to watch his videos. Scrolling through his channel and Instagram, you’ll find makeup tutorials, product reviews and even woodworking tutorials. In other words, it’s an experience. 10/10.
NOTE: He has been a little MIA on YouTube, but there is still plenty of content on his channel to peruse and learn from.
Robert Welsh
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This professional (IRL) makeup artist’s channel is quite the mixed bag, but in the best way possible—Welsh’s channel and Instagram are chock-full of informative and engaging tutorials, funny (and, yes, still informative) makeup reaction videos, and totally honest reviews.
James Welsh
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We can’t talk about Robert without mentioning the other Welsh twin, James. Unlike Robert, James specialises in skincare, offering insights into the latest trends, debunking misinformation and more on his YouTube channel and Instagram—all with the signature charm expected of a Welsh Twin. And, if you’re after some truly hearty laughs, check out their joint channel—Welsh Twins—for silly reviews, history lessons, and plenty of (pseudo)science experiments.
Wayne Goss
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Wayne Goss is one of YouTube’s OG beauty legends—he’s been around for years and unlike most makeup gurus from that era, his tutorials from as many as eight years ago still hold up well today. A classically-trained makeup artist by profession, Goss was one of the pioneering male makeup artists in the late 1990s and continues to drop absolute beauty wisdom even today (in addition to excellent makeup kits from his own brand).
Patrick Ta
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Another prolific makeup artist in the YouTuber club is Patrick Ta. With a celebrated makeup brand to his name in addition to an impressive celebrity clientele that includes the likes of Olivia Munn, Rihanna, and Ariana Grande (to name a few), Ta is well respected within the industry for good reason. On his channel, you can find in-depth tutorials for everyday to editorial how-tos and plenty of incredible beauty tips to spare!
Trixie Mattel
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If you’re not yet familiar with the drag legend, we recommend you get acquainted. Trixie Mattel is the drag persona of Brian Michael Firkus, and she has kept well busy since her days on season three of RuPaul’s Drag Race All Stars. With three studio albums, a book deal, a makeup brand (Trixie Cosmetics), and a YouTube channel to her name, it’s no wonder that she’s acknowledged as one of the biggest names in drag. On her YouTube channel, you’ll find all things Trixie, including snippets of her celebrated career in beauty.
Find more beauty reads here.
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