There’s nothing quite like seeing a beaming smile on someone’s face upon getting surprised with an unexpected gift. In the case of our annual #BuroLovesGiving initiative, our year-long efforts were well worth the squeals of excitement from our Friends of Buro when they saw our sizable Buro 24/7 Holiday Box perched atop a brand-spanking new MINI, heading towards their way—not to mention, with glittery name plaques on each box that were customised for everyone on our list.
For last year’s #BuroLovesGiving, we recreated a childhood favourite in the form of pretty dollhouses. But this year, we went with the old adage “bigger is better” for tokens of appreciation to thank our Friends of Buro who have supported us every step of the way this 2017. The day kicked off with us prepping a fleet of head-turning MINI cars in time to prop the box on the roof of each car. After garnering a load of visuals and videos, the team split into groups and headed to their designated dropoff spots based on our recipient list of 30 personalities and influencers, including Vivy Yusof, Chryseis Tan, Marion Caunter, Joe Flizzow, Jane Chuck, Ashley Lau, Elizabeth Lee-Yong among the few.
The specially-designed gift was inspired by an explosion box—the three sides open up as the lid is lifted to expose the contents with aplomb. As mentioned in our unboxing video (watch us in Animoji forms!), the gift items in our Holiday Box include beauty and fashion essentials that they can make the most of this holiday season, from brands such as Decorte, Kiehl’s, La Prairie, YSL, Burberry, Dior Beauty, Chanel, Melium, Jimmy Choo, Hugo Boss and Aigner. Playing Santa’s elves for the day definitely did our souls some good, especially when we snagged a deluge of gleeful reactions and the happiest of “thank you’s” in return.
Check out all the best parts of the day here:
Don’t forget to play our Candy Catcher game here to stand a chance to take home our Holiday Box this month!
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