Fashion Buzz: Zara Teams Up with John Galliano, Hyunjin Joins Guess, and More
Hot off the press
Big campaigns, new ambassadors and unexpected collaborations are shaping this month’s headlines. From Zara joining forces with John Galliano to Guess bringing Hyunjin on board, here’s all the fashion news you need to know now.
Longchamp’s Latest Collection Echoes Surf Culture
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Paris meets the shoreline in Longchamp’s SS26 collection, Catch the Parisian Wave—where structure loosens and movement takes over. A sun-washed palette runs through madras checks and stripes that feel at once nostalgic and current. Dresses fall in airy, fluid lines, moving with a lightness that mirrors the tide. Accents of coral, lagoon and mint bring the house’s horse motif into focus, lending the collection a subtle sense of escape.
Zara taps John Galliano for a two-year partnership
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Zara announces a two-year creative partnership with John Galliano, placing its archives at the centre of a new chapter. The British designer, known for his work at Maison Margiela and Dior, will revisit past-season pieces and rework them into seasonal collections through deconstruction and reinterpretation. The collaboration will roll out across multiple releases beginning in September 2026, extending Zara’s history of working with designers such as Ludovic de Saint Sernin, Nicolas Rodriguez, Anna Sui and Stefano Pilati.
Prada Charts a New Course with Re-Nylon
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Prada returns with its Re-Nylon campaign, fronted by Benedict Cumberbatch and Letitia Wright. Captured through a pair of documentary films developed with National Geographic CreativeWorks, the campaign places both actors in dialogue with the sea, spanning locations from Hawaii to Japan. The collection covers both accessories and ready-to-wear, made from regenerated nylon sourced from recycled plastic waste and developed through processes that emphasise circularity and reuse.
Y-3 Enters the Fast Lane with Mercedes-AMG Petronas F1 Team
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Following its AW26 show at Paris Fashion Week, Y-3 reveals the full collection from its collaboration with the Mercedes-AMG Petronas F1 Team. The campaign, led by George Russell, Kimi Antonelli and Toto Wolff, introduces a wolf graphic motif that defines the collection’s visual language, referencing speed, instinct and resilience. Across fanwear and apparel, graphic elements draw on the energy of the racetrack, including smoke-like trails that echo the movement and intensity of cars in motion.
Melissa Takes a Softer Step with Susan Fang
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Brazilian footwear brand Melissa partners with London-based Chinese designer Susan Fang for a new collection that shifts its signature aesthetic into softer territory. Three silhouettes lead the collection: the floral-tinged Luna Bloom, the reworked Possession Platform Sakura with its sculptural edge, and the streamlined Daphnis Ballerina. Finished in muted pastels, the lineup brings a lighter touch to everyday dressing, now available online and at selected stores nationwide.
Hyunjin Becomes the New Face of Guess
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Hyunjin has been named Guess’s latest global ambassador, bringing his magnetic presence to the iconic American denim brand. “Beyond performance, Hyunjin is a creative force spanning music, dance, and visual art,” says Paul Marciano, Co-Founder and Chief Creative Officer of Guess. “His sense of style, confidence, and global influence make him an amazing addition to the Guess family.” To mark the appointment, the Stray Kids member stars in a worldwide campaign that reimagines ‘Modern Heritage’, showcasing classic denim shirts, straight-fit jeans, striped tees, and cargo pants with a contemporary edge.
Burberry Celebrates 170 Years Through Its Iconic Trench
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For its 170th anniversary, Burberry revisits the trench coat, a piece that bridges the brand’s rich heritage with modern style. The Trench, Portraits of an Icon campaign brings together 23 global stars—including Jonathan Bailey, Kendall Jenner, Bright, Teyana Taylor, and Wu Lei—each giving the classic silhouette their own personal twist. Alongside the campaign, Burberry expands its Heritage Collection, featuring beloved classics like the Kensington, Waterloo, and Chelsea trenches, as well as the Camden car coat and the brand-new Mayfair trench jacket.
Thom Browne Updates the Gel-Kayano™ 14
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Following its AW26 San Francisco show, Thom Browne unveiled its highly anticipated collaboration with Asics, reimagining the Gel-Kayano™ 14 through the lens of luxury and tailoring precision. The grey and black editions arrive in rich suede, while the white version comes in sleek leather, merging elegance with sport-ready functionality. Signature Browne details are everywhere, from piping that nods to the label’s tailoring roots to a subtle cross-stitch inspired by the iconic paper tag. Updated insoles feature university stripes alongside dual branding, with red, white, and blue accents on black and white pairs, and grey and white on the grey edition.
Robyn Embodies Fluid Identity in Acne Studios SS26
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Acne Studios turns heads this season with Robyn as its muse, exploring the tension between tradition and rebellion. The campaign nods to the subversive portraiture of the 1970s and 1980s while echoing themes from Robyn’s highly anticipated album Sexistential. The SS26 collection blurs gender lines and celebrates ever-shifting identity, featuring cotton-poplin uniform shirts, signature denim, and leather-tasselled Camero bags.
Coach Brings Gen Z Stories to Life
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Coach celebrates the creativity and voices of Gen Z worldwide with its Spring 2026 campaign, Explore Your Story. The campaign puts the iconic Tabby bag front and centre, complemented by a playful collection of book charms. Two campaign films bring the collection to life, starring Elle Fanning, Storm Reid, Soyeon, Lilas, Paige Bueckers, and Shan Yichun. Beyond the screen, the Coach Tabby Tour: Explore Your Story Edition will travel to college campuses across America, Asia, and beyond, giving students a vibrant space to connect, share stories, and dive into creative programming inspired by the campaign.
Gentle Monster Brings Speed to Eyewear
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Ahead of the Formula 1 season, Gentle Monster launched the Circuit collection, a high-octane collection capturing the thrill of racing. The line includes eight eyewear styles made from durable yet lightweight materials, with three playful designs inspired by Disney’s Mickey and Friends. Statement frames draw inspiration from racing car aerodynamics, while wrap-around shapes combine activewear energy with futuristic flair, offering a fresh take on sporty eyewear for today’s wardrobe.
Emma Raducanu Joins Uniqlo as Global Ambassador
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Uniqlo has tapped Emma Raducanu as its latest global ambassador. The British tennis star will wear the brand’s collections at tournaments worldwide, starting with the Indian Wells Open in the US. Off court, she will champion Uniqlo’s LifeWear philosophy and support initiatives such as the Next Generation Development Program for young tennis talent, alongside community projects including Uniqlo Peace for All and The Health of Lifewear.
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