Emporio Armani SS16 is a concoction of classic femininity and subtle grace, with undertones of chic modernity. To capture the essence of the collection, Armani embarked on a partnership with renowned producer and photographer Rankin, conjuring a short fashion film inspired by the Golden Age of Hollywood—where cinema was at its most captivating era. The drama unfolds right from the start, as Rankin takes you through dawn to dusk, a day in the life of Immy Waterhouse (decked in Emporio Armani SS16, of course) in a colourful time-lapse epic. It's a whirlwind trip of glamour, brought to life by the eclectic Waterhouse.

Watch the short film below: 

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