It started with a movie: Chris Hemsworth starred as 1970s McLaren driver James Hunt in the 2013 film, Rush, which depicted TAG Heuer as one of the first brands to partner with Formula 1. From thereon, the relationship between Hemsworth and TAG Heuer naturally evolved. Now the Australian actor has joined the TAG Heuer prestigious family of brand ambassadors, one that includes Tom Brady and Cara Delevingne. It is an apt match as Hemsworth’s hard working trait and integrity in selecting film roles fittingly embrace the tagline—#DontCrackUnderPressure.
“We choose our ambassadors according to our four communication platforms—sport, art, lifestyle and Swissness,” says Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division. “Chris is loyal to the brand and the perfect combination—great man, great father, a successful actor and Australia, which is an important market for us”.
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