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Chanel Camélia is made for the woman who lives and breathes freedom

Chanel Camélia is made for the woman who lives and breathes freedom

Eternal allure

Text: Su Fen Tan

See how actress Alma Jodorowsky embodies that woman with both grace and boldness in Chanel's latest fine jewellery campaign

"If you were born without wings, do nothing to prevent them from sprouting" — Gabrielle "Coco" Chanel 

 

The Camélia isn't just a beloved icon of the luxury house, it was one of Gabrielle Chanel's favourite motifs, her emblem of choice for its purity and timeless femininity. At a time when the camellia is commonly used on man's lapel, Mademoiselle Chanel borrowed it as a symbol of refinement. She also loved that the flower did not exude any fragrance, allowing its wearer the freedom to choose her own.  

 

Like the flower, the Chanel Camélia fine jewellery collection radiates an air of independence and irreverence. The beautiful creations dazzle in white and yellow gold, and even in ceramic, with a brilliance that shines with or without diamonds. In the Spring/Summer campaign, Alma Jodorowsky captures that bold spirit in a series of stunning images that showcases the collection to perfection. See them here:

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