The best Singaporean watch brands worth discovering
Quality time
Singapore stands out as a highly acclaimed metropolis, worthy of its numerous achievements across various indexes worldwide. It can now count amongst its accolades the expanding industry of its local watchmaking. Like most affluent cities, this vibrant island city has a great consumption of luxury lifestyle and accessories. The growing interest in high-quality timepieces has resulted in a surge of independent watch labels emerging with unique and creative designs that appeal to many watch enthusiasts.
If you’re keen on immersing yourself in the ever-evolving world of horology, keep reading to discover Singaporean watch brands already making their mark in the industry.
Azimuth Watch
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Christopher Long co-founded Azimuth Watch in 2003 with the technical direction of Swiss watchmaker Giuseppe Pucchi. Together, they steer the brand’s in-house development towards becoming a standout watchmaker that dares to defy conventional methods of telling time. Azimuth distinguishes itself from its peers through daring aesthetics and boundless creativity. Taking inspiration from race cars, engines, and robots, its timepieces such as the Azimuth GT, Twin Turbo, and Mr Roboto R2, boast striking structures and silhouettes that resonate with motoring enthusiasts and science-fiction lovers. These revolutionary designs challenge the norms, appealing to free-spirited individuals with a taste for the extraordinary.
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Reverie
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Reverie takes on a timeless and exclusive approach to watchmaking, creating timepieces renowned for their thoughtful design and impeccable proportions. Founder Samuel Tay envisioned his brand to embody sophistication through simplicity, producing beautiful and comfortable watches for daily wear. One of its outstanding features is the elegant guilloché dials that create depth with carefully selected materials. With Japanese movements sourced from Seiko and Miyota, each Reverie watch is crafted with great attention to detail, earning it a dedicated following among watch enthusiasts worldwide. Reverie’s lineup includes the GT, Sea-Spirit, and their latest Diver models, all of which often sell out quickly upon release.
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Aries Gold
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CK Woo’s vision was crystal clear when he established the Aries Gold: to create the best mechanical timepieces. With over 50 years of expertise, he has successfully captivated clients from more than 35 countries worldwide, turning his dream into reality. Aries Gold crafts its timepieces in-house using premium materials and subjects them to rigorous testing to meet the brand’s lofty quality standards. From sophisticated elegance to practical sportiness, Aries Gold caters to a diverse audience, offering couple watches and personalised engraving services to add a personal touch. With designs tailored to suit every style, taste, and function, there’s truly an Aries Gold watch for everyone.
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Zelos
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At the heart of every Zelos creation lies zeal and passion, born from the dream of mechanical engineer Elshan Tang to make distinctive timepieces that offer an unparalleled experience. Zelos sets itself apart by featuring unique colourways and unconventional materials such as bronze, meteorites and even Titanium Damascus—a first in the industry. Releasing exclusive limited batches also ensures the rarity of each timepiece, ensuring a unique purchase that stands out from mass-produced alternatives. The newly released Zelos Spearfish Dual Time Ti, for instance, highlights the brand’s commitment to making high-quality timepieces that provide great value for money.
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Ubiq
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A newcomer to the world of watchmaking, Ubiq was founded by Drayson Phua in 2023 and has already begun making waves among watch enthusiasts near and far. Immediately recognisable for its vibrant use of shades and innovative design, the pioneer collection, the Ubiq Dual Series 01, boasts a dual timing bezel and includes both a brushed flat link stainless steel strap, as well as a matching quick-release FKM rubber strap. Twice the fun in one watch! The luminescent features are equally striking, with a two-toned scheme using green for moving elements and blue for fixed indexes. With five vibrant hues to choose from, this collection promises an exciting and creative entry into the scene. Pre-orders are now available, with deliveries scheduled to start in July 2024.
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