‘Ignite Something’ with Hearts On Fire’s perfectly cut diamonds

The power to ignite


By Su Fen Tan

‘Ignite Something’ with Hearts On Fire’s perfectly cut diamonds

Engaging and dynamic, Hearts On Fire’s new campaign seeks to redefine the idea of luxury for the new generation through a series of approachable initiatives. Reaching out to the millennial audience, Ignite Something aims to show how the beauty and power of their perfectly cut diamonds are able to ignite something, whether it is a story, an emotion, or even creativity, in every woman who wears them.

Each dazzling creation from Hearts On Fire promises to house “the most perfectly cut diamond in the world”. How does the brand live up to its promise? By selecting only the best from the world’s most transparent and knot-free crystals, ensuring rare and unique diamond quality. These fine diamonds are then treated with their proprietary diamond-cutting formula, resulting in perfect symmetry and proportions for a truly brilliant sparkle.


Watch the campaign video below:

View a selection of Hearts On Fire couture jewellery here:

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Hearts On Fire diamonds are available at selected Habib stores in Kuala Lumpur, Penang, Kuching and Kota Kinabalu.


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